Madtown_Momma on LTK

This year’s Halloween costume!

The hat, gloves, and glasses were all gifted by Amazon in exchange for my honest review.

I found the yellow shirt thrifting!

And overalls and boots were items already in my closet.

Did you dress up for Halloween? If so, what did you go as?

#halloweencostume

#LTKParties #LTKSeasonal #LTKHoliday

This year’s Halloween costume! The hat, gloves, and glasses were all gifted by Amazon in exchange for my honest review. I found the yellow shirt thrifting! And overalls and boots were items already in my closet. Did you dress up for Halloween? If so, what did you go as? halloweencostume LTKParties LTKSeasonal LTKHoliday

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Happy Hippo Adult Costume Set, Yellow Beanie Hat, Black Gloves and Silver Goggles, Unisex | Amazon (US)

👋🏽 INTRO POST! 👋🏽

Hey everybody! Nice to meet you.

My name is Alicia, otherwise known as Madtown Momma.

I am a full time workin’ mom sharing lifestyle content about my life in Madison, WI.

I live with my husband, preteen son, and older dog.

We love shopping and dining locally, and exploring all that Madison, the Midwest, and the great state of Wisconsin have to offer.

You will often find us out at a neighborhood festival, community event, or new restaurant.

I am generally an XL/XXL/1X, 14, 16, 14W and have a passion for fashion.

If that sounds like something you are interested in, follow along as I navigate life as a Madison mom in style!

#lifestyleinfluencer
#madisonmom
#momfluencer

#LTKOver40 #LTKMidsize #LTKPlusSize

Had to have these blue and pink Adidas!

Plus this weekend (through 4/6) you can get $10 off $49, $20 off $99, or $60 off a $199 purchase with vide HOORAY10. Which brings these down to $54.99!

#LTKShoeCrush #LTKSaleAlert #LTKFindsUnder100

Today is the last day to get a @universalstandard Next to Naked bodysuit for the amazing price of $31! #USPartner

That’s over 70% off for this versatile one piece that is perfect for the gym, yoga studio, or lounging in the house.

I have two and wear them often. It’s a steal for the price!

I wear a S (14-16) for reference.

And they come in sizes to fit 00-40!

The track jacket was gifted by Amazon in exchange for my honest review.

#LTKFindsUnder50 #LTKActive #LTKSaleAlert

Kendra Scott has a BOGO sale this weekend only! #kendrascottpartner

Select styles only. Other fashion jewelry is 20% off.

This is a great time to snag holiday gifts at a discount!

#LTKHoliday #LTKSaleAlert #LTKGiftGuide

The Next to Naked Bodysuit by @universalstandard is one of my favorite pieces they make! #USPartner

Perfect for working out and yoga, or even lounging around the house.

And they are just $31 right now, which is an INSANE price!

They come in a few different colors but they are selling fast and the sale price ends TOMORROW, November 2, 2025.

I’m wearing the S (14-16).

#LTKActive #LTKSaleAlert #LTKFindsUnder50

My jeans are on sale and selling fast! #everevepartner

@evereve had everything on sale this weekend as part of their holiday preview!

These raw hem wide leg jeans are going to be my go tos for fall and winter.

Great amount of stretch. And on trend silhouette.

Sizes are selling out. So get them while you can! I’m wearing a 14.

#kutfromthekloth

#LTKFindsUnder100 #LTKOver40 #LTKSaleAlert

Humidifier season is here.

And this one actually looks good in your living room.

And had a large tank to humidify larger spaces too!

You can turn the illumination on or off with the click of a button.

This will hopefully help with the dry air throughout winter in Wisconsin!

#LTKHome #LTKFindsUnder100

@zodicaperfumery gifted me their new Aura Mist Body Spray collection made exclusively for @freepeople. #sponsored

Each scent is based on one of the elements of the Zodiac: Earth, Fire, Air & Water and speak to the unique characteristics of those signs.

This would make a fun, personalized gift for the holidays, especially when paired with one of Zodica’s Zodiac sign inspired fragrances, bath bombs, body veils, or hair serums.

Online at freepeople.com now, and available in-stores on November 7th!

#giftsforher

#LTKHoliday #LTKBeauty #LTKGiftGuide

Tarte’s new Mystery Box is available now! You get 9 full size items for $49 (up to a $250 value). But the items in the box are a surprise!

Shipping is free on orders of $40 or more.

Snag this steal while it lasts!

#LTKBeauty #LTKSaleAlert #LTKFindsUnder50

The highly anticipated Kendra Scott x LoveShackFancy is here! #kendrascotthilldalepartner

This collection will sell out quickly just like the last collab between these two brands.

Kendra Scott Insiders get first dibs when you login to shop before 9 pm CST tonight. It opens to everyone after that!

#jewelry
#loveshackfancy
#kendrascott

#LTKParties #LTKGiftGuide #LTKFindsUnder100

These waffle weave robes come in four different colors for $59.99 a pop and would make excellent holiday gifts! They remind me of the robes we get to wear at my favorite spa in town. They are lightweight yet nice quality for the price. Plus they are unisex!

#giftsforher
#giftsforhim

#LTKMens #LTKFindsUnder100 #LTKGiftGuide

I don’t wear make up everyday. In fact it’s pretty rare and usually only for shoots or date nights.

But when you are being featured in a training video for work, that calls for a little make up in lieu of a fresh face.

Get ready with me as I apply a natural look and get camera ready!

The bronzer was #gifted by Amazon in exchange for my honest review.

My exact lip stain and brush set are no longer available.

#makeuproutine
#grwm

#LTKOver40 #LTKFindsUnder50 #LTKBeauty

Work outfit of the day. #ad

You would never guess that I’m wearing athletic pants, would you? (These were gifted in exchange for my honest review on Amazon.) These are an XL.

Plus, my trench coat is on sale for 40% off right now through the @universalstandard Fit Liberty Sale! I’m wearing a S (14-16). #uspartner

Shoes were also gifted through a collab with @vivaiaofficial a few years ago.

#LTKMidsize #LTKWorkwear #LTKOver40

I love a good sale on sale! #everevepartner @evereveofficial

Right now, these Kut from the Kloth jeans are marked down an additional 20%, bring them to $67.99 through 10/19.

This is my third pair of Megs. They fit great and TTS. I’m wearing a 14.

#denim
#saleonsale

#LTKFindsUnder100 #LTKSaleAlert #LTKMidsize

I received this dress for free in exchange for my honest review on Amazon. #gifted

The quality is great and it would be easy to dress it up for an event. It comes in a few different colors as well.

I sized up to an XXL since I’m big busted and broad shouldered and it fits just right.

#amazonfinds
#maxidress

#LTKOver40 #LTKFindsUnder50 #LTKMidsize

Trying the new Rizo’s Curls Curl Custard for wash day. When I try a new product, I only use that as a styler. No leave in or cocktailing so I can see there results.

What do you think?

#curlygirl #curlyhair #hairproducts

#LTKFindsUnder50 #LTKStyleTip #LTKBeauty

Pack my travel toiletries bag with me!

I just burst the zipper on my old one, so figured it was time for a new one.

DISCLOSURE: The Burst travel toothbrush was gifted to me in exchange for my honest review. The Moroccanoil and Amika products were freebies through the Sephora Beauty Insider program. And the Lush samples were also free given to me in store.

What are the essentials you travel with?

#toiletries
#travelbag

#LTKTravel #LTKFindsUnder50 #LTKBeauty

Work fit.

This sleeveless mock neck sweater is from @loft. I’m wearing an XXL.

Black pants are from @universalstandard. I’m wearing a S (14-16). #USPartner

Loafers were gifted by Amazon in exchange for my honest review.

#LTKOver40 #LTKWorkwear #LTKMidsize

Picked up both this puff sleeve sweatshirt and wide leg front pocket utility jeans with my birthday coupons from both @madewell and @evereveofficial (#everevepartner).

I have these same jeans in a different wash so it seemed fitting to grab another color.

I’m wearing an XL in the top and a 14 in the jeans.

Plus the top is an extra 50% off right now with code: LONGWEEKEND.

The jeans are on sale too!

I’m so excited that it finally feels like fall and I can whip up some fall ‘fits!

#falloutfit

#LTKFindsUnder100 #LTKSaleAlert #LTKMidsize

Just finished The Wedding People on my Kindle Paperwhite. I loved it!

What should I read next?

#booklover

#LTKOver40 #LTKFindsUnder50 #LTKHome

Lands’ End has quilted totes now! 😮

They come in a few different sizes, including a crossbody, and in several colors. They are lightweight and easy to pack for travel!

#quiltedtote

#LTKTravel #LTKFindsUnder100 #LTKItBag

Snagged this necklace using my 50% off birthday coupon at @kendrascott! #kendrascottpartner

The charm is removable. You can add an initial charm for an additional cost as well.

They are buy 2 get 20% off right now too, so you can grab matching earrings or bracelet to make an amazing gift!

#LTKSaleAlert #LTKFindsUnder100 #LTKOver40

Ben Stiller’s new soda is absolutely delicious! #gifted

Makes for a fun mocktail and there are a couple of other flavors as well. I haven’t tried those yet, just the Shirley Temple.

I was gifted this product from Amazon in exchange for my honest review.

#soda
#drinks

#LTKFindsUnder50 #LTKParties #LTKHome

Just got this floral midi dress from Loft this week. It’s the perfect fall transitional piece with the length of the sleeve and dress, along with the darker floral pattern.

I paired it with some classic Frye harness boots for a bit of a cowgirl vibe. Which also feels appropriate for October.

How would you wear this? Let me know in the comments!

#falldress
#fryeboots

#LTKOver40 #LTKFindsUnder100 #LTKMidsize

These Kut from the Kloth jeans are still the ones I reach for the most, even a couple years later. I am an #everevepartner @evereveofficial but bought these with my own money independent of a collab with them.

They are still available as well! I’m wearing a size 14. They fit TTS.

They come in a few different styles a well.

#jeans
#denim

#LTKMidsize #LTKFindsUnder100 #LTKOver40

This is the softest lounge/activewear I’ve ever worn! #gifted

I found it at Divine Consign, a consignment sale in Wisconsin as part of a collab with them.

The hoodie now comes in a half zip or track jacket version. The wide leg pants are available in several colors, though this one is no longer available.

I’m wearing a 1X in both.

DISCLOSURE: I received both the shoes and bag (no longer available) for free from Amazon in exchange for my honest review as well.

#LTKTravel #LTKActive #LTKPlusSize

Here are some of the books on my To Be Read shelf.

I am a big fan of all of these authors and have read at least one of each of their books in the past.

Have you read any of these? What are some books on your TBR shelf?

Let me know in the comments!

#booklover

#LTKOver40 #LTKFindsUnder50 #LTKHome

Some of my favorite pieces have been marked down 30% as part of the @universalstandard 30th Anniversary Sale! #uspartner #gifted

The Stephanie Wide Leg Ponte Pants, Next to Naked Bodysuit, Dakota Denim Dress, and Kate Denim Jumpsuit.

Each piece comes in sizes designed to fit 00-40. I’m a S (14-16) in Universal Standard sizing.

#anniversarysale

#LTKMidsize #LTKSaleAlert #LTKOver40

DISCLAIMER: I’m not a doctor, or a chiropractor, so do not take anything I say as medical advice. This is based solely on my own experience.

I’ve been using this cervical neck pillow for the past few months after I woke up with severe neck pain after sleeping one day.

It’s been really helpful for me because it’s designed to keep things in alignment whether you sleep on your back, stomach, or side. I don’t think the pillow I was using previously had enough support and was actually too big and poofy for how I sleep.

It looks weird, but this works for me. So hopefully it will work for you too if you struggle with a periodic stiff neck as well.

Worth a try!

DISCLOSURE: while I have received other items for free from Amazon in exchange for my honest review, I purchased this on my own,

#pillow
#amazonfinds

#LTKOver40 #LTKFindsUnder100 #LTKHome

Adidas tennis shoes just never seem to go out of style. They are a classic!

I have the same style in blue and pink as well!

#LTKShoeCrush #LTKOver40 #LTKFindsUnder100

This magnetic fruit basket and shelf has been so helpful to have in my small kitchen! #gifted

We don’t have a ton of pantry or cabinet space so are always looking for space saving hacks to maximize what we do have.

The optional hanging hooks can be used for bananas, potholders, aprons, etc.

We hung it right on the fridge. But you could use it in the laundry room too if needed.

DISCLOSURE: I received this item for free from Amazon in exchange for my honest review.

#amazonfinds

#LTKHome #LTKFindsUnder50

Get the luxe look for a lot less with these gold H band memory foam slides. #gifted

They are currently $25 and come in black and brown as well.

DISCLOSURE: I received these sandals for free from Amazon in exchange for my honest review.

#amazonfinds

#LTKSaleAlert #LTKFindsUnder50 #LTKShoeCrush