Vegan, plant based, toxins free skincare. Quite impressive ingredients list and I always appreciate biodegradable packing. Love when my bathroom jars looking very organic and stylish. And the most important that products are also safe for my skin. Aluminum free deodorant is my new exciting thing to try from this brand. Very pleased with the clean, natural fragrance that gives skin pleasant scent, very delicate scent. It also provides amazing hydration and total absorption into the skin locking the moisture in the skin. LTKBeauty