My Collections

Hot of the press - The Tortured Poets Department Era. Just added to Taylor’s World Tour. For daytime looks choose a pleated mini with a simple knit or for a more ethereal look choose a romantic Byronesque frilled dress. Your Taylor Swift Eras tour outfit will be up-to-the-minute perfection. #LTKstyletip #LTKuk #LTKsummer
The Midnight era saw a return to Taylor’s preference for darker colours but with lots of sparkle. For your Taylor Swift Eras tour outfit try shimmering midnight blues, golds and almost black. Pop on some knee high boots and you’re good to go. #LTKstyletip #LTKuk #LTKsummer
Aesthetically the Evermore era has a wintery colour palette of rust and soft browns. It follows on from Folklore with its boho feel. Choose prairie dresses and long lines for your Taylor Swift eras tour look. #LTKuk #LTKstyletip #LTKsummer
Eras Tour Looks
Having worked in beauty for over 25 years, Hood editor Emma is perfectly placed to know the beauty must-haves for summer. Here’s a peak into her summer stash - the five essentials that care for and shield hair and skin in sunny season. #LTKbeauty #LTKeurope
Dr David Jack, one of London’s most renowned aesthetic doctors, is set to open his third clinic in Edinburgh today. The waiting list is impressive so if you don’t have an appointment you can buy into a little of his magic by indulging in his top four skincare products to transform your beauty regime. #LTKbeauty #LTKeurope
Get ready to channel your inner Texan with the return of big hair. Beyoncé’s voluminous “Super Bowl Texan hair” has sparked a revival of gravity-defying locks with a southern twist. Here’s how to do it. #LTKbeauty #LTKstyletip
Hood Beauty
Hook into Spring 24’s nostalgic nod to the 1970s obsession with crafty looking clothes and the wonder of crochet. Warm up to the trend in spring by adding it as a layer in the form of a cardigan or polo top. By summer you’ll be ready to go full-on crochet dress when beach season hits. #LTKsummer #LTKuk #LTKspring
Pare it back. All the way back to the nineties and Nineties Minimalism. It’s a welcome return to clever basics including the razor sharp pencil skirt, the classic white shirt, slouchy tailored trousers and the shrug-on-and-go blazer. All chosen in a classic muted palette of greys, camels and monochrome combos. Just google Carolyn Bessette-Kennedy for your go-to icon, slick your hair down and go.
Welcome the short trench as the hero of your wardrobe this season. We all crave that perfect transitional piece, and for Spring 24 the short trench, or mini Mac, takes the spotlight as the hardest working must-have.
Key Trends