Celebrating 75 years of cultural heritage a leading American denim brand, Wrangler taps guitar manufacturer Fender for a special-edition capsule built around lived-in black and blue denim worn by guitarists for decades. "Wrangler and Fender each have origin stories rooted in the creation of practical and functional products," said Holly Wheeler, Wrangler's vice president of global marketing. "As denim styles have evolved over the years through fits, finishes, and function, the driving role guitar-driven music has played in fashion is undeniable. We’re excited to have these two American icons join together to launch the Wrangler x Fender collection as we honor the artists and legends who have inspired us, and celebrate with the fans who have been moved by the music."