My absolute favorite self tanner! I have used almost every product from loving Tan and their products are absolutely amazing. It gives the most beautiful golden tan and it seriously makes you look like you just got back from Jamaica!!! I use the loving purest and I will follow up my tan with the tanning lotion throughout the week!! Their platinum self tanner is my favorite and I use it for special events! I love that Purest has Cleaner ingredients! I use that for every day/throughout the weeks because it has cleaner ingredients and then if I have an event coming up that I need a little bit more of a deeper tan, I will use their platinum!sale roundup from May 16-19