This is the brow gel that I use almost everyday. It’s a lightweight flexible hold that doesn’t make your eyebrows stiff or hard. I apply a tiny amount with a brush shown above, that I dab on my wrist so I don’t over apply. It’s a clear gel that comes off easily with my facial cleanser and it’s around $6. I linked it below from a few retailers as well as some of the other e.l.f. eyebrow makeup products and brow brushes.