Lola & Soto Business Group, Inc. DBA Miss Lola
Privacy Policy

Effective Date: April 9, 2021

Lola & Soto Business Group, Inc. doing business as Miss Lola (“Miss Lola,” “We,” “Us,” “Our”) takes your privacy very seriously and is committed to protecting both the personal as well as business information you share and/or store with us. Please read this Privacy Policy carefully as it contains important information on who We are, how and why We collect, store, use, and share your personal information. This Policy also explains your rights in relation to your personal information and how to contact us or other supervisory authorities in the event you have a complaint. By using this website, you consent to this Privacy Policy, which applies to transactions, activities and data gathered through the Miss Lola website and interaction you may have with its related social media accounts.

What Information Do You Collect From Me?

We may collect and use the following personal information that identifies relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers);
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, physical characteristics or description, address, telephone number, bank account number, credit card number, debit card number, or any other financial information;
Characteristics of protected classifications under California or federal law;
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies);
Biometric information;
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement);
Geolocation data;
Audio, electronic, visual, thermal, olfactory, or similar information; and
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

This personal information is required to provide products to you. If you do not provide personal information We ask for, it may delay or prevent us from providing products to you.

How Do You Collect Information From Me?

We collect most of this personal information directly from you – in person, by telephone, text, email, or via our website and any mobile applications. Generally, We collect information that may personally identify you when you voluntarily:

Register an account on this website;
Place an order;
Enter a contest or sweepstakes;
Respond to a survey or communication, such as email or text message; or
Engage with another website feature.

However, We may also collect information from:

Publicly accessible sources;
A third party (e.g., sanctions screening providers, credit reporting agencies, or customer due diligence providers);
A third party with your consent (e.g., your bank);
Cookies on our website; and
Our IT systems, including automated monitoring of our websites and other technical systems, such as our computer networks and connections, communications systems, email and instant messaging systems.

Account Registration

You may choose to create a personal account on our website, which may require that you disclose certain personally identifiable information for identification, including a unique email address and demographic information (including, for example, ZIP code, age, sex, job industry, job title, and income).

Billing and Credit Card Information

In addition, Our services comprise, generally, fashion retail and wholesale services. In order to enable payment by you to fulfill your orders, We may collect name, address, telephone number, email address, credit card information, and other billing information. This information will only be shared with third parties who facilitate completion of the purchase transaction, such as by fulfilling orders and processing credit card payments.

We will not disclose your billing and/or credit card information with other third parties unless required by law or a court order, or unless disclosure is required to address and issue implicated by the financial transaction. For instance, if you claim that your billing and/or credit card information was used to make a purchase you did not authorize, details about the transaction may be disclosed to law enforcement and any party We deem necessary to address the matter.

Gift Recipient Information

We may also collect information about gift recipients, including name, delivery address, phone number, and other information, so that may be may be able to fulfill any purchases made on their behalf. We do not use information We collect about gift recipients for marketing purposes.

Changes to Personally Identifiable Information

To change any personally identifiable information that you have shared with us, please access the “My Account” section of Our Webpage. You may also contact Us at info@misslola.com.

How and Why is My Information Used?

Under data protection law, We can only use your personal information if We have a proper reason for doing so. For instance, some of these proper reasons may include:

To comply with our legal and regulatory obligations;
For the performance of Our contract with you or to take steps at your request before entering into a contract;
For Our legitimate interests or those of a third party; or
Where you have given consent.

A legitimate interest is when We have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what We use and/or process your personal information for and our reasons for doing so:

What We use your personal information for	Our reasons
× To provide products and services to you; × To administer contests, promotions, surveys, and/or other site features	× For the performance of Our contract with you or to take steps at your request before entering into a contract; × To enable your use of Our services, such as enabling you to make purchases of shoes, clothing and accessories We have listed for sale by processing your transactions
To prevent and detect fraud against you	For our legitimate interests or those of a third party
Conducting checks to identify Our customers and verify their identity	To comply with Our legal and regulatory obligations
Other processing necessary to comply with professional, legal, and regulatory obligations that apply to Our business, e.g., under health and safety regulation or rules issued by Our professional regulator	To comply with Our legal and regulatory obligations
Ensuring business policies are adhered to, e.g., policies covering security and internet use	For Our legitimate interests or those of a third party, i.e., to make sure We are following Our own internal procedures so We can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality control	For Our legitimate interests or those of a third party, i.e., to be as efficient as We can so We can deliver the best service for you at the best price
Ensuring the confidentiality of commercially sensitive information	For Our legitimate interests or those of a third party, i.e., to protect trade secrets and other commercially valuable information
Statistical, demographic and marketing analyses of users of Our services	× For the performance of Our contract with you or to take steps at your request before entering into a contract; × To improve Our relationship with Our customers by personalizing your site experience where possible, allowing Us to deliver the type of content and product offerings in which you are most interested
Statistical analysis to help Us manage Our business, e.g., in relation to Our financial performance, customer base, product range or other efficiency measures	For Our legitimate interests or those of a third party, i.e., to be as efficient as We can so We can deliver the best service for you at the best price
Preventing unauthorized access and modifications to systems	× For Our legitimate interests or those of a third party, i.e., to prevent criminal activity that could be damaging for Us and for you; × To comply with Our legal and regulatory obligations
Updating and enhancing customer records	× For the performance of Our contract with you or to take steps at your request before entering into a contract; × To comply with Our legal and regulatory obligations; × For Our legitimate interest or those of a third party, e.g., making sure that We can keep in touch with Our customers about existing orders and new products
Statutory returns	To comply with Our legal and regulatory obligations
Ensuring safe working practices, staff administration and assessments	× To comply with Our legal and regulatory obligations; × For Our legitimate interests or those of a third party, e.g., to make sure We are following Our own internal procedures and working efficiently so We can deliver the best service to you
Marketing Our services to: × Existing and former customers; × Third parties who have previously expressed an interest in Our services; × Third parties with whom We have had no previous dealings	For Our legitimate interests or those of a third party, i.e., to promote Our business to existing and former customers
External audits and quality checks, e.g., for ISO or Investors in People accreditation and the audit of Our accounts	× For Our legitimate interests or those of a third party, i.e., to maintain Our accreditations so We can demonstrate We operate at the highest standards × To comply with Our legal and regulatory obligations

The above table does not apply to special category personal information, which We only process with your explicit consent.

Promotional Communications

Visitors to Our website who register an account or engage with other site features, such as marketing programs and “members only” content, will be given a choice whether they would like to be included on Our e-mail list and receive e-mail newsletters from Us.

If you have opted-in to receive e-mail newsletters from Us, you may periodically receive communications include links to and information regarding sales, promotions, sweepstakes, and other information that We believe you may find interesting. If you have not opted-in to receive e-mail newsletters from us, you will not receive these e-mails.

We may use your personal information to send you updates (by email, text message, telephone or post) about Our products, including exclusive offers, promotions, or new products. We have a legitimate interest in processing your personal information for promotional purposes (see above). This means We do not usually need your consent to send you promotional communications. However, where consent is needed, We will ask for this consent separately and clearly. We will always treat your personal information with the utmost respect and never sell it to other organizations outside Miss Lola for marketing purposes.

You have the right to opt out of receiving promotional communications at any time by:

Contacting us at the information provided below (see “How Do I Contact Miss Lola?” below);
Using the “UNSUBSCRIBE” link in emails or “STOP” in text messages; or
Updating your marketing preferences in the “My Account” section on our website.

We may ask you to confirm or update your marketing preferences if you instruct Us to provide further products in the future, or if there are changes in the law, regulation, or the structure of Our business.

How is My Information Stored?

Information may be held at Our offices, third party agencies, service providers, representatives and agents as described below (see “With Which Third-Party Persons or Entities is My Personally Identifiable Information Shared?” below).

How Does Miss Lola Keep My Personal Information Secure?

We implement a variety of security measures in an effort to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. When you place orders or access your personal information, We offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into Our databases to be only accessed as stated above. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

If you want detailed information from Get Safe online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How Long Will Your Information Be Kept?

We will keep your personal information while you have an account with Us or while We are providing products to you. Thereafter, We will keep your personal information for as long as is necessary:

To respond to any questions, complaints, or claims made by you or on your behalf;
To show that We treated you fairly; or
To keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of personal information. When it is no longer necessary to retain your personal information, We will delete or anonymize it.

With Which Third-Party Persons or Entities is My Personally Identifiable Information Shared?

We have not sold or disclosed to a third party any personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

What are My Rights Under the GDPR and the CCPA?

Under the General Data Protection Regulation (GDPR), you have the following rights:

Rights	Description
Right to Access	The right to be provided with a copy of your personal information
Right to Rectification	The right to require Us to correct any mistakes in your personal information
Right to be Forgotten	The right to require Us to delete your personal information in certain situations
Right to Restriction of Processing	The right to require Us to restrict processing of your personal information in certain circumstances, e.g., if you contest the accuracy of the data
Right to Data Portability	The right to receive the personal information you provided to Us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations
Right to Object	The right to object: × At any time to your personal information being processed for direct marketing (including profiling); × In certain other situations to Our continued processing of your personal information, e.g., processing carried out for the purpose of Our legitimate interests
Right Not to be Subject to Automated Individual Decision-Making	The right to not be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individual rights under the GDPR.

Under the California Consumer Privacy Act (CCPA) and certain other privacy and data protection laws, as applicable, you have the following rights to exercise free of charge:

Rights	Description
Disclosure of Personal Information We Collect About You	You have the right to know: × The categories of personal information We have collected about you; × The categories of sources from which the personal information is collected; × Our business or commercial purpose for collecting or selling personal information; × The categories of third parties with whom We share personal information, if any; and × The specific pieces of personal information We have collected about you. Please note that We are not required to: × Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained; × Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or × Provide the personal information to you more than twice in a 12-month period.
Personal Information Sold or Used for a Business Purpose	In connection with any personal information We may sell or disclose to a third party for a business purpose, you have the right to know: × The categories of personal information about you that We sold and the categories of third parties to whom the personal information was sold; and × The categories of personal information that We disclosed about you for a business purpose. You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the sale or disclosure of your personal information. If you exercise your right to opt-out of the sale or disclosure of your personal information, We will refrain from selling your personal information, unless you subsequently provide express authorization for the sale of your personal information. To opt-out of the sale or disclosure of your personal information, contact us using the contact details provided (see “How Do I Contact Miss Lola?” below).
Right to Deletion	Subject to certain exceptions set out below, on receipt of a verifiable request from you, We will: × Delete your personal information from Our records; and × Direct any service providers to delete your personal information from their records. Please note that We may not delete your personal information if it is necessary to: × Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of Our ongoing business relationship with you, or otherwise perform a contract between you and Us; × Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; × Debug to identify and repair errors that impair existing intended functionality; × Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law; × Comply with the California Electronic Communications Privacy Act; × Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided We have obtained your informed consent; × Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with Us; × Comply with an existing legal obligation; or × Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Protection Against Discrimination	You have the right to not be discriminated against by Us because you exercised any of your rights under the CCPA. This means We cannot, among other things: × Deny goods or services to you; × Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; × Provide a different level or quality of goods or services to you; or × Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services. Please note that We may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to Our business by your personal information.

How Do I Exercise my Rights?

If you would like to exercise any of your rights as described in this Privacy Policy, please call or email us at the contact details provided below (see “How Do I Contact Miss Lola?” below). Please note that you may only make a CCPA-related data access or data portability disclosure request twice within a 12-month period. If you choose to contact directly by phone, email, or in writing, you will need to provide Us with:

Enough information to identify you (e.g., your full name, address, etc.);
Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill); and
A description of what right you want to exercise and the information to which your request relates.

We are not obligated to make a data access or data portability disclosure if We cannot verify that the person making the request is the person about whom We collected information, or is someone authorized to act on such person’s behalf.

Any personal information new collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

How to File a GDPR Complaint

We hope that We can resolve any query or concern you raise about Our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

What Other Information is Potentially Relevant to Me?

Transferring Your Personal Information Out of the EEA

To deliver products and services to you, it is sometimes necessary for Us to share your personal information outside the European Economic Area (EEA), e.g.:

With Our offices outside the EEA;
With Our service providers located outside the EEA; or
If you are based outside the EEA.

These transfers are subject to special rules under European and UK data protection law. Please note non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. Our standard practice is to use standard data protection contract clauses that have been approved by the European Commission. If you would like further information, please contact Us (see “How Do I Contact Miss Lola?” below).

Children’s Online Privacy Protection Act (COPPA) Compliance

We do not knowingly collect or store any personal information about children under the age of 13.

Changes to This Privacy Notice

This Privacy Policy was published on April 9, 2021 and last updated on April 9, 2021.

We may change this Privacy Policy from time to time and when We do, We will inform you via our website or other means of contact, such as email.

How Do I Contact Miss Lola?

We welcome your questions, comments, and concerns about privacy. Please contact Us by post, email or telephone if you have any questions about this Privacy Policy or the information We hold about you.

Our contact details are shown below:

Miss Lola
8350 Rex Rd, Unit B
Pico Rivera, California 90660
Attn: Ray Villareal / Privacy Compliance Officer
info@misslola.com
(562) 222-1403
(562) 222-1703

Do You Need Extra Help?

If you would like this notice in another format (for example: audio, large print, braille) please contact Us using the contact details provided above.