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AnnaAronova
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UK based. Fashion Designer & Personal Shopper. I am helping you to shop more mindfully & sustainably @curatedbyannaaronova
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I have done a lot of Massimo Dutti reviews. And one pattern keeps repeating. Everything looks pretty great… until it is made of viscose.
And the worst part? All their beautifully cut dresses are made from this cursed fabric. Why? No idea. But one thing is clear: they do not know how to work with it.
If all the dresses were a mess, I would blame the brand. But in this case? I am blaming the viscose.

Do you agree? Or am I being too harsh on the poor fibre?
Finally, a brand I would actually recommend.
Of course, no brand gets every single garment right. Perfection does not exist. But in this video? I would genuinely buy 4 out of 5 pieces. And that does not happen often.

The designs are weirdly cute. If it weren’t for my pregnant belly, that first dress would already be in my basket.
(I linked all the pieces in my Story highlights in case you are tempted.)

Have you ever bought anything from Mint Velvet? Do you like it? Or am I just in my soft fashion era alone here?


#LTKxMintVelvet #LTKsummer #LTKdresses
Maje knows how to flirt with tailoring, but is the quality actually loyal?
I checked the stitching, the fabric, the fit... and let’s just say not everything made the cut.
Some pieces are serving confidence, others? More like commitment issues.
But I love a good happy ending, so I finished the video with a big Wow! 
How do you feel about Maje? Is it worth the hype?
From Reels
Pregnancy uniform unlocked 🍌🌼🐥
Found: printed swimwear that does not fall apart 

#LTKeurope #LTKsummer #LTKtravel
Minimal prints. Maximum quality. 

#LTKsummer #LTKtravel #LTKswimwear
Summer ☀️
The Ultimate Trans-Seasonal Tops 👚🌞


#LTKSeasonal #LTKstyletip
The Ultimate Trans-Seasonal Shoes 🥿 🌞 

#LTKstyletip #LTKSeasonal #LTKeurope
The Ultimate Trans-Seasonal Outerwear 🧥🌞

#LTKSeasonal #LTKstyletip #LTKeurope
Trans-Seasonal
People keep asking me which brands are worth buying but it is not that simple. Every brand has some good and some terrible pieces. 

And if you have been following me for a while, you know I have publicly dragged COS more times than I can count. But this time I went in with a mission: to find something good. And I was shocked… the coats? Surprisingly attractive!

Maybe it is just this season. Maybe next year they will go back to disappointing. But right now? They actually won me over.
Did you check their coats? Curious to hear your thoughts.
I never really liked down jackets. They felt like a puffy weird hug and looked pretty blah. But everyone in my family had a Uniqlo jacket, even my partner, so I gave it a go. 2 years on we’re still going strong. I guess I found my winter lover. What’s your go-to brand for jackets?
I’d heard of that brand before, but somehow they disappeared and were forgotten. I read that Jaeger used to have its own shops all over the UK (that’s probably how most of us know the brand). But in 2021, they ran into financial trouble and Marks & Spencer bought them. After that, Jaeger closed its own stores, so now you can only find their collections in certain M&S stores and online.

When I went to M&S for some food shopping, I spotted the checked coat you see in the video. I really liked it, so I started examining it—and it was incredibly well made! I actually put my grocery shop on hold just to film those details for you.

Have you ever tried anything from Jaeger? Or do you know any other brands at similar prices that are worth looking into?



#LTKautumn #LTKwinter #LTKeurope
Winter❄️

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