The immediate and long term hydration this product gives is unreal. It’s soothing but stimulates blood flow, and it’s a favorite when my skin is needing some love - especially after a sunburn! There’s a reason this moisturizer has so many awards! In fact, I’m going to apply some as a mask right now so it can work its magic before I wipe it away to start makeup. I usually use it overnight or weekend days when I’m just getting things done around the house! LTKBeauty LTKWatchNow LTKGiftGuide