I’m picky about mascara, and I’ll be the first to admit I’ve tried way too many that either clump, flake, or just fall flat halfway through the day. The e.l.f. Incredi-Curl Mascara surprised me in the best way—it actually lifts and curls my lashes without needing to wrestle with an eyelash curler first. The curved brush hugs every lash, giving me that wide-eyed look without the mess or fuss. I love that it builds up without turning into spider lashes, and it stays put so I’m not checking the mirror for smudges by lunchtime. For me, this mascara solved two problems: it gave me curl and hold in one step, and it means I don’t have to carry a curler in my bag. Simple, easy, and it works—exactly how mascara should be. LTKOver40 LTKBeauty