The e.l.f. Holy Hydration Face Cream is one of the first skincare products I fell in love with, and it’s still my everyday go-to. It gives me that perfect balance of moisture—enough to keep my skin soft and plump, but never greasy. On no-makeup days, I’ll use it on its own for fresh, healthy-looking skin, and it layers beautifully under foundation or SPF without pilling. I think of it as my hydration hero: simple, dependable, and always making my skin feel better. If you’ve been hunting for an affordable cream that actually works, this is the one I keep buying again and again. LTKOver40 LTKBeauty