I remember noticing my first sign of crow’s feet at around 30. I was freaking out at the time... let’s all have a collective giggle. Now things are actually a bit different... As you age, the eye area tends to have more wrinkles than the rest of the face. With thinner, more crepey skin, it's important to look for concealers that are really light and hydrating. This Merit concealer is SO creamy, moisturizing, and lightweight, plus it provides great buildable coverage. I also love that my natural skin texture shines through with no creasing or patchiness. It's super easy to blend and it's great for sensitive skin. ~Erin xo