We thought we were too early for wildflower season in Iceland… but we were pleasantly surprised when we pulled up to fields just starting to bloom. 💜🇮🇸⁠ ⁠ Lupin season in Iceland hits in early summer, and we arrived right as those dreamy purple flowers were waking up—blanketing the valleys, roadsides, and black sand beaches in the most magical way.⁠ ⁠ But did you know? These stunning blooms aren’t actually native to Iceland. Lupins were introduced from Alaska in the 1940s to help with soil erosion caused by volcanic activity and overgrazing.⁠ 🌋⁠ ⁠ And while they did help stabilize the land, they spread fast—too fast. Today, they’ve taken over entire regions, outcompeting native plants and changing the local ecosystem.⁠ ⁠🌱 ⁠ It’s a bit of a love-hate relationship: undeniably beautiful, but ecologically complex.⁠ ⁠ 📍 This was filmed near Vík, along Iceland’s stunning south coast.⁠ ⁠ 🗓️ Wildflower season usually runs from late May through early July—so if Iceland in bloom is on your bucket list, now’s the time to book that flight.⁠ LTKPetite LTKTravel LTKActive