First I saw the red and knew I had to get it.... then I saw later on they released navy and gray and I knew I had to get those as well!!!! I needed every color!!!! The stitch of the "M" and the rib knit material sold me on this hat!!! It gives street wear but let me wear it with my fur or peacoat vibes! It is sold out right now however I am sure it will restock but check in store that is how I got these. H&M always has the best looking but affordable hats!!!h&mbeaniehats LTKStyleTip LTKGiftGuide