Hotel towels aren’t softer because they’re expensive. They’re softer because of three things!! I really hope this helps 🤍 Also - if you can’t find them at HomeGoods, I actually found the MOST PLUSH white towels at Target that are perfect. Just let me know and I’ll send the link your way. Things to look for when shopping for towels - 600–700 GSM (the density sweet spot) - Long-staple or Turkish cotton (softer every single wash) - Double-stitched hems (why they last forever) And if yours have gone stiff? It’s your fabric softener typically!! It’s coating the fibers and blocking absorbency. Wash with half detergent + a splash of white vinegar and watch them come back to life 🥰 The fluffy white towel is the cheapest luxury upgrade in your whole house in my opinion 🤎 guestbathroomdecor bathroomdecor