ItsCaseyJoe on LTK

Run, don’t walk! 🏃🏾‍♀️✨ Some of my favorite Black-owned and Black-founded haircare brands are stocked at Sally Beauty, and you already know I had to pull up and restock. From ultra-hydrating deep conditioners to styling products that never miss—these are must-haves for my natural hair routine. Supporting Black-owned brands is a priority for me, and I love that Sally Beauty makes it easy to shop for products that actually work. 💛 Tap to shop and let me know your fave Black-owned beauty brands! 🛍️ BlackOwnedBeauty NaturalHairCare SallyBeautyFinds HairProductsThatWork NaturalHairCommunity CurlyHairProducts LTKBeauty SupportBlackBusinesses

Shop this post

Paid links

Algae Renew Deep Conditioner | Sally Beauty

CrazySexyCurl™ Honey Setting Foam 7 oz | Sally Beauty

Lauren Ralph Lauren Ribbed Turtleneck Sweater in Mascarpone Cream at Nordstrom, Size Large | Nordstrom

One Pair Of Fation Stud Earrings Clear Surface Chunky Jewelry | SHEIN

Explicit Refillable Satin Lipstick | Sephora (US)

Comparing the holy grail @onesize On ‘Til Dawn Mattifying Setting Spray to the $20 cheaper @lorealparis Infallible Setting Spray 👀 I thought I knew which one would win… but I was genuinely shocked by the outcome 😳 Which one are you grabbing? Have you tried both? 🩷

comment “spray” for the direct link ✨

Created this mohawk using an old wash & go and loved how it turned out 😍 Perfect way to stretch your style and make it last a few extra days. Linking everything I used to refresh, shape, and style it below!
Type 4 hair, 4b hair, natural hair

#LTKStyleTip

☀️ Scent Combo: Picnic in the Park 🌸🍏
This combo is fruity, creamy, and just the right amount of sweet — the perfect daytime fragrance layering routine for when you want to smell fresh, soft, and a little bit edible 😌

I start with the Youth To The People Superberry Body Butter, which gives that juicy berry base and a healthy glow. Then I lock in the moisture with Brown Sugar Babe Cloud 9 Oil — it’s light, sweet, and adds this smooth softness to the skin.

For perfume, I layer Kayali Yum Pistachio Gelato | 33 (think creamy pistachio ice cream) with Kayali Eden Juicy Apple | 01 (a crisp, fruity pop) for that fresh, flirty finish that makes people ask what you’re wearing.

🍓 Fruity
🍦 Creamy
☁️ Soft
Perfect for brunch, errands, or a sunny day out.

#LTKBeauty

My skin was dry, flaky, and textured so I pulled out all my most hydrating products for a full reset 🧴✨

🌸 Skin type: Normal to dry, easily dehydrated
💦 Focus: Hydration, barrier repair, and glow

Products I used in this routine:
• La Roche-Posay Hydrating Gentle Cleanser (gentle cleanse)
• Dermalogica Daily Micro Exfoliant (smooth + polish)
• Tatcha The Essence (deep hydration)
• Drunk Elephant B-Hydra Serum (lightweight hydration boost)
• Youth to the People Superberry Dream Oil (locks in glow)
• Farmacy Honey Halo Moisturizer (rich ceramide cream for barrier support)
• Kiehl’s Creamy Avocado Eye Cream (under-eye moisture)
• Tatcha Kiss You Lip Mask (overnight lip hydration)
• Tatcha Silk Sunscreen SPF 50 (smooth finish & protection)
• Rodan + Fields Lash Boost Serum (lash conditioning treatment 👀)

Linked everything here so you can shop or save for your next hydration reset 🤍 #HydratingSkincare #DrySkinRoutine

#LTKBeauty #LTKFindsUnder100

Family day to Disney On Ice calls for cutie Disney matching outfits with my toddler son!

I kept accessories at a minimum because you know kids haha.

My shirt: Size Medium
Skirt: Medium
Shoes: 8.5

Allen's clothes: 3T
Shoes: 8C

#LTKBaby #LTKKids #LTKFamily

Wash & go perfection ✨ For reference, my hair is type 4B, high density, low porosity — and this combo worked beautifully! I used the Briogeo Curl Charisma Gel + Style + Treat™ Volume Foam and let me tell you… the definition + longevity on this duo is unreal. Linking them for my curl girls who need both hold and bounce 💕

#Briogeo #WashAndGo #CurlyHair #NaturalHair

#LTKSaleAlert #LTKFindsUnder50 #LTKBeauty

Finishing touches before heading out ✨ Braids out, styled into space buns, glossy lips, stacked accessories, and a spritz of my new obsession—NOYZ Only Human 💕 The perfect final step before walking out the door.
#FinishingTouches #NOYZFragrance #OOTD #BeautyRoutine #GRWM

#LTKFindsUnder100 #LTKBeauty

Wash & Go routine featuring the Bounce Curl Defining Butta + Wetline Xtreme Gel combo 🌊✨ Perfect for type 4 curls that need both moisture + definition without flaking.
#NaturalHairCare #WashAndGo #BounceCurl #WetlineXtreme #LTKBeauty

#LTKFindsUnder50 #LTKBeauty

☀️ Heat Wave Blush 🔥
Red + orange blush layered together for the ultimate fiery flush. Shop the products I used here:
Patrick Ta She Left Me On Read (cream + powder)
Made By Mitchell Blursh Mango Daiquiri (cream)
NARS Taj Mahal (powder) #BlushCombo #MakeupForWOC

#LTKBeauty

Mother–daughter wash day ✨ We refreshed my mom’s 3C curls (so different from my thick 4B hair!) with a bonding treatment, deep conditioner, steam, and styling combo for long-lasting definition + hold. Perfect for when you won’t be able to wash again for a little over a week 🙌🏽

Products we used:
• Bond Bar Bonding Treatment
• Curlsmith Double Cream Deep Quencher
• Pattern Beauty Steamer
• The Doux Honey Dip Gel + Crazy Sexy Curl Mousse
• Dyson Supersonic

Shop everything below 🩷⬇️

Finally giving our apartment a little refresh 🏡✨ When we first moved in (while I was 8 months pregnant 😅) we just threw things together. Now we’re slowly adding pieces that actually make us happy—from storage solutions to cozy accents. Sharing the little tweaks we’ve made so far + linking similar furniture, decor, and organization finds so you can shop too. 🩷

#ApartmentDecor #HomeRefresh #SmallSpaceLiving #LTKhome #LTKfamily

#LTKSaleAlert #LTKFindsUnder100 #LTKHome

Errands outfit featuring my new Coach Leah loafers—the perfect comfortable & stylish transitional shoe. Styled with Nasty Gal pinstripe shorts (size 8), a Zara graphic tee (size medium), and simple accessories for an effortless academia-inspired look. I wear a 32DDD bra, have a 29" waist, 30" hips, and the loafers are true to size—I’m wearing 8.5. Perfect with tennis skirts, collared shirts, or casual shorts. Shop the full look here!

#LTKMidsize #LTKStyleTip #LTKShoeCrush

After three weeks (and recovering from surgery), my curls needed a full reset.

I used Curlsmith’s Curl Reset Detox Shampoo for a deep cleanse, Cecred’s Reconstructing Treatment Mask for repair, and the Pattern Beauty Steamer for max hydration.

All products linked so you can shop my exact routine. #NaturalHair #Type4Hair #NaturalHairWashDay

Brandon Blackwood said 50% off everything.. and I ran. I’m in a place where everything I bring into my life reflects who I am right now and these two bags from @brandonblackwoodnyc understood the assignment.

🤎Yuta Bag in Beige Linen : fun texture, structured, neutral
🖤 Lisa Shoulder Bag in Black : timeless, minimal, powerful

They’re not loud, but they make a statement. The kind of statement you don’t have to say out loud. Versatile enough to fit into any room for any occasion. I’m in love 🥰

My everyday shower routine that’s simple, quick, and keeps my skin soft, hydrated, and smelling so good. No 20-step process — just a few products that really work.

🧴 Dove Antibacterial Liquid Soap
🛁 Monistat Gentle Feminine Cleanser
🌰 L’Occitane Almond Shower Oil
☀️ Josie Maran Golden Hour Whipped Argan Body Butter
🌿 Brown Sugar Babe Monsieur Perfume Oil

#bodycare #showerroutine #softskin #glowyskin #hydratedskin #vanillaperfume #selfcareessentials #dailybodycare

#LTKBeauty

Allen started preschool, so I put together a fun little learning corner for him to keep the routine going on his off days. 💛

We use the Lalo Play Kit for coloring, flash cards, snacks—you name it.
Use my code ITSCASEYJOE for 20% off—it’s the only place this deal exists! Everything I used is linked below 👇🏽

#LaloFam #ToddlerCorner #PreschoolAtHome

#LTKHome #LTKFamily #LTKKids

This Salted Caramel Matcha Latte is rich, sweet, and lowkey addictive. It’s been my go-to at home and tastes way better than anything I’ve paid $15+ for. Here’s exactly what I used and where to shop:
– Ceremonial grade matcha (Amazon)
– @Torani caramel sauce + syrup
– Sea salt from @sprouts
– @chobani Original Oat Milk
– Optional but 10/10: @favoriteday Salted Caramel Cold Foam (Target)
All products are linked below so you can recreate it at home. Let me know if you try it 💚
#matcharecipe #ltkdrink #matchalatte

I’ve been actively phasing out of my “hot girl/pre-baby” clothes and purchasing more things that compliment my body while still feeling like me. It’s been a minute since I tried on some clothes from @macys and I must say I’m impressed ✨ I found a lot of cute things!

I did make a purchase.. can you guess what I picked up?

I’ll leave it 🔗 in my ltk 🩷

⚠️ Warning: These 5 will get you compliments, attention, and possibly a situationship 😅
Smell good. Be the problem. Here are the ones I keep in rotation:

🌸 Chloé Nomade
🌹 Lancôme Idôle Power
🔥 Prada Paradoxe Intense
🍑 Dolce & Gabbana The One
🍨 KAYALI Yum Pistachio Gelato | 33

#LTKbeauty #LTKfragrance

Sick days with a toddler are no joke 😩 Here’s everything I use to get us through the night:
🛁 Frida Baby Vapor Bath Bombs
🫧 Aveeno Baby Calming Comfort Bath + Eczema Therapy Balm & Lotion
💨 Vicks Plug-Ins + BabyRub
🌿 Mustela Organic Hydrating Cream
👃🏽 Boogie Wipes (gentle & saline-based)
💊 Hyland’s Baby Nighttime Cold & Mucus Relief

Everything is toddler-safe, gentle on sensitive skin, and actually works 🙌🏽
#ToddlerMustHaves #LTKBaby #SickDayRoutine #MomFavorites #ItMomDiaries

#LTKKids #LTKBaby #LTKHome

Am I living for this western fashion trend? UGH it’s just so fun. You can over accessorize and still get it right. There’s so many variations of the look and this might be one of my favorites. #Cowboycarter #westernoutfits

#LTKMidsize #LTKFindsUnder50

Best Wash & Go Combo for Humidity ☁️✨
Headed to Essence Fest in New Orleans where the humidity is NO JOKE, so I needed a wash & go that wouldn’t fold after 30 minutes outside. This combo right here? Humidity-proof, frizz-resistant, and vacation-ready.

I used:
🌴 Miche Tropical Oasis Anti-Humidity Gel
💨 Miche Set Gel-to-Foam Mousse
✈️ Packed minis: The Doux Crazy Sexy Curl, Fenty Hair Edge Control + Edge Brush, Cécred Hair Oil to break the cast, and my trusty Evolve Bonnet for sleep.

Whether you’re headed to NOLA or a tropical getaway, this routine will survive the heat. Linked everything for y’all to shop easily!

#WashAndGo #HumidityProofHair #EssenceFest2025 #NaturalHairTravelRoutine #BlackGirlTravelEssentials #LTKbeauty #Type4Hair #FrizzFreeCurls #SephoraHair #UltaBeautyFinds #VacationHairCare #HumidityProofCurls #NOLAhair #EssenceFestReady

Zara Toddler Haul 👕👟
Grabbed some toddler summer staples from the Zara sale—everything’s in size 3T and shoes are toddler size 8. Think cute neutral shorts, breezy linen tops, and sets that scream stylish toddler but make it effortless. Perfect for moms who love dressing their littles like mini influencers 😂 Everything’s linked below!

#ToddlerBoyStyle #ToddlerSummerOutfits #ZaraKids #ZaraSaleFinds #LTKBaby #LTKKids #LTKSaleAlert #MiniStyle #NeutralToddlerStyle #CoolMomClub #MomStyle #StylishToddlers #ZaraToddler #ToddlerWardrobe #MomsOnLTK #AffordableToddlerClothes #SummerOutfitIdeas #ZaraMini #BoyMomStyle

When I’m in my luteal phase (aka the week before my period), I need hair styles that don’t require daily effort—just sleep, hydrate, and go. These twists hold me down every time.✨

I used Fenty Hair’s Water Boi Leave-In Conditioner for hydration and easy detangling, then sealed it all in with Honey Dip from The Doux for soft, shiny hold without the crunch. This combo keeps my hair moisturized and looking fresh for 2+ weeks—and the twist-out at the end is always 🔥.

#LTKBeauty

Adult acne??! Be serious. 😭 I’ve never dealt with breakouts like this before, so I pulled out the products that help me reset without stripping my skin barrier. Here’s the full lineup from this routine:

🧼 Dermalogica Precleanse Cleansing Oil – breaks down makeup + buildup
✨ Dermalogica Daily Microfoliant Exfoliator – gentle enough for daily use, but still exfoliates like a pro
💧 Farmacy Brighten Up 3% TXA Dark Spot Toner – helps fade dark spots and even skin tone
🧖🏽‍♀️ Topicals Sealed Clarifying Mask – visibly calms breakouts + textured skin
🍓 Youth to the People Superberry Hydrate + Glow Dream Oil – antioxidant-rich hydration
💉 Tatcha The Silk Serum – smoothing, firming, and barrier-supporting
💦 Tatcha The Water Cream Oil-Free Pore Minimizing Moisturizer – featherlight but still hydrating
👁 Topicals Faded Under Eye Masks – for when you haven’t slept but need to look like you have
💋 Tatcha The Kissu Lip Mask – glossy, plush hydration while you sleep

This was my do less but do it right skincare night. Everything’s linked below 🫶🏽

#AdultAcneHelp #BarrierRepairRoutine #SkincareForBreakouts #Dermalogica #Topicals #TatchaSkincare #YouthToThePeople #FarmacyBeauty #LTKSkincare #LTKBeauty #LTKRoutine #SkincareThatWorks

Potty training era officially unlocked 🧼🚽✨
Here’s everything I grabbed to make this stage smoother for both of us—from the Ms. Rachel “Potty Time with Bean” set (yes, the toy and book) to toddler-friendly undies, boxer briefs, a comfy sit-down potty, and Honest flushable wipes that are gentle on his skin. We’re making progress, bestie!! 💪🏾🧻

Linked it all in one spot for my fellow toddler moms 🙌🏾
#PottyTrainingEssentials #ToddlerMustHaves #MomLife #LTKFamily #LTKBaby #LTKToddler #PottyTrainingTips #PottyTrainingJourney #HonestWipes #MsRachelPottyTime #LTKLinkInBio

Defined curls + major volume? Say less. 😮‍💨✨
I used the AG Care Mousse Gel Extra-Firm Curl Retention to lock in definition and hold , and paired it with the Bounce Curl Volume Brush to fluff, separate, and shape my curls for max volume. Both are perfect for type 4 natural hair, especially if you’re looking for products that define tight coils while giving that soft, bouncy finish.

These are officially staples in my natural hair routine — swipe to shop if you’re all about long-lasting curls, volume, and moisture retention.

#NaturalHairProducts #Type4HairCare #AGCareMousseGel #BounceCurlBrush #WashDayEssentials #DefinedCurls #BigHairEnergy #CurlyHairRoutine #NaturalHairMustHaves #FrizzControl #BlackGirlCurls #LowPorosityHair #HairToolsILove #CurlyHairStyling

Breakage? Shedding? Hair feeling weak? This is one of the only protein treatments I trust when my curls are crying for help 😩 The ApHogee Two-Step Protein Treatment is a salon-level fix for damaged strands—and you will feel the difference. I use it about once a month and always follow up with moisture. Type 4 girlies, this one works. Period. 🧪💆🏾‍♀️

My exact combo is linked below ⬇️
#LTKHair #NaturalHairCare #ProteinMoistureBalance #WashDayEssentials #Type4Hair #ApHogee

#LTKBeauty

This wash & go combo gave me everything I needed — soft, juicy curls with long-lasting hold.
I used the Cecred Moisture Sealing Lotion (super hydrating and lightweight) paired with Wetline Xtreme Gel (a classic for a reason — strong hold, no flakes, and under $5!).

Luxury meets budget, and my curls are thanking me.

Perfect for type 4 hair, especially if you’re looking for moisture + definition without the crunch.

#naturalhairproducts #washandgocombo #cecredhair #wetlinextreme #type4hairroutine #blackgirlhaircare #moistureandhold

#LTKBeauty

I use a lot of powder but I never wanna look like it. A few spritzes of the @onesize Powder Melt Glass Setting Spray and babyyy, it’s giving skin again. That soft glow? That hydration? As a dry skin girl, this is everything I needed in a setting spray ✨.

For those who want to know the difference between this and On Til Dawn, this formula melts powder seamlessly into your skin while leaving behind a radiant, glass-like finish. So if you prefer not to have super matte skin this is for you! 🩷

Would you try this?

New bronzer obsession unlocked: the Kosas bronzer in Paradise is giving soft, sunkissed glow without the shimmer. I’ve been reaching for this every day—it’s buildable, blends like a dream, and gives that “just got back from vacation” warmth. Linked my exact shade and other Kosas faves in my LTK!
#Kosas #LTKBeauty #BronzerSeason #SummerGlow #LTKMakeup

#LTKFindsUnder50 #LTKBeauty

Flawless, but make it effortless!
Today’s beat is powered by ALL @lysbeautyofficial complexion products — and let me just say, they understood the assignment!
I have medium/tan caramel skin with a normal-to-dry skin type, and baybeee the coverage is giving full glam without feeling heavy.

If you want a base that’s skin-like, radiant, and made for melanated beauties, everything is linked in my LTK!
#LYSBeauty #CleanBeauty #MakeupForMelanin #FullCoverageFoundation #MediumTanSkin #DrySkinFriendly #CleanMakeup #GlowyBase #MakeupTutorial #LTKBeauty

#LTKFindsUnder50 #LTKBeauty

Summer is coming and baby… it’s way too hot for makeup! I keep it bare-faced most days, so my skincare routine has to be on point. Hydrated, glowy, and nourished skin is the goal all season long.

From gentle cleansers to glow-boosting masks, these products keep my skin in check even when the heat is not. Everything I used is linked on my LTK, including my super cute scarf + robe from @curlyssentials!

Shop the glow:
@dermalogica Daily Microfoliant
@freshbeauty Soy Face Cleanser
@tatcha Violet-C Radiance Mask + The Essence + The Silk Serum
@keyssoulcare Replenishing Facial Oil
@farmacybeauty Honey Halo Moisturizer
@kiehls Creamy Eye Treatment
@neutrogena Lip Sleeping Mask

#LTKSkincare #SummerSkin #GlowingSkin #NoMakeupGlow #SkincareRoutine #LTKBeauty #Type4Skin #MelaninSkinCare

#LTKBeauty

First Impressions on @rizoscurls Curl Custard + Strong Hold Gel Combo!
If you have type 4 natural hair, thick hair, high density, and low porosity strands, you need to see how this combo performs on a real wash and go!

This was my first time trying the new launch from @rizoscurls in collaboration with @mzbiancarenee, and spoiler: it’s giving defined curls and hold without the crunch!

Wash Day Lineup:
• @curlsmith_official Curl Reset Detox Shampoo
• @cecred Reconstructing Treatment Mask
• @rizoscurls Curl Custard + Strong Hold Gel

My curls are poppin’ and moisturized, and the gel? BABYYY, it’s a strong hold for real!
Everything’s linked on my LTK so you can shop my exact wash day routine.

#type4hair #rizoscurls #naturalhairproducts #curlcustard #strongholdgel #washandgo #naturalhaircare #rizoscurlspartner #biancareneeapproved #highdensityhair #lowporosityhair #curlyhairroutine #blackgirlcurls #naturalhaircommunity

#LTKBeauty

If you’re building your wardrobe with elevated basics, this haul is for you. I found the best everyday tops from ASOS (plus two gems from Zara) that are simple but not boring—think clean lines, subtle cutouts, textured fabrics, and flattering shapes. Easy to dress up or down and perfect for spring layering. Everything is linked below!

#ElevatedBasics #ASOSHaul #ZaraFinds #WardrobeEssentials #NeutralStyle #EverydayOutfits #SpringStyle #CapsuleCloset #MinimalFashion #LTKSpring #LTKHaul #LTKStyle #LTKFinds #LTKBasics

#LTKMidsize #LTKStyleTip #LTKFindsUnder50