ItsCaseyJoe on LTK

Wash day routine for 4B natural hair featuring the Matrix Food For Soft line! The Matrix Food For Soft Hydrating Shampoo cleanses without stripping, leaving type 4 curls soft and moisturized. The Matrix Food For Soft deep conditioner has amazing slip for easy detangling and serious hydration for dry, coily hair. A top 5 deep conditioner pick for curly, coily, and kinky hair textures and the perfect base for a long-lasting wash and go.
#washday #naturalhaircare #4bhair #deepconditioner #curlyhairproducts #matrixhair #coilyhair #hydratinghaircare

Wash day routine for 4B natural hair featuring the Matrix Food For Soft line! The Matrix Food For Soft Hydrating Shampoo cleanses without stripping, leaving type 4 curls soft and moisturized. The Matrix Food For Soft deep conditioner has amazing slip for easy detangling and serious hydration for dry, coily hair. A top 5 deep conditioner pick for curly, coily, and kinky hair textures and the perfect base for a long-lasting wash and go. washday naturalhaircare 4bhair deepconditioner curlyhairproducts matrixhair coilyhair hydratinghaircare

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MATRIX Food For Soft Shampoo, Conditioner & Oil Set – For Dry Hair | Vegan, with avocado oil and hyaluronic acid, softens, smoothes, reduces frizz, replenishes hydration, adds shine | Amazon (US)

MATRIX Food For Soft Rich Hydrating Treatment Mask - For Dry & Brittle Hair, Adds Shine & Softness, With Avocado Oil & Hyaluronic Acid, Replenishes Moisture | Amazon (US)

Matrix Food For Soft Rich Hydrating Treatment Mask for Dry & Brittle Hair - 16.9 oz | Ulta

Matrix Food For Soft Hydrating Shampoo for Dry & Brittle Hair - 10.1 oz | Ulta

Wash and go routine for 4B natural hair! Started with the Innersense Sweet Spirit Leave-In Conditioner for lightweight moisture, layered the Matrix Food For Soft XXL Big 'N Soft Mousse for soft, hydrated definition, and sealed it all in with the Innersense I Create Hold Styling Gel for long-lasting hold with no crunch. Styled with a three-row comb for even distribution and clumped, defined coils. The perfect product combo for type 4 curls, coily hair, and a wash and go that lasts.
#washandgo #4bhair #naturalhairproducts #curlygel #leaveinconditioner #coilyhair #curlyhairroutine #type4hair

Beauty products I thought I'd hate but now use every day! Anastasia Beverly Hills GLIDR Shadow Stick for easy, blendable, smudge-proof eyeshadow. Fenty Skin Butta Drop Hydrating Body Milk for deep hydration on dry, ashy skin. ONE/SIZE On 'Til Dawn Bronze Veil Waterproof Setting Spray for a sun-kissed, glowy, long-lasting makeup finish. Best makeup and body care for melanin skin, everyday beauty favorites.
#ABHGlidr #FentySkin #ButtaDrop #ONESIZEbeauty #settingspray

Smell edible all day with this Black women-owned scent layering combo 🤎 Start with Fenty Skin Butta Drop Whipped Oil Body Cream in Salted Caramel, layer Brown Sugar Babe Nourishing Body Oil in French Kiss, then finish with Influxious Gold Standard, new at Sephora. Warm caramel, juicy blood orange, and spicy saffron make it the perfect gourmand fragrance combo for fall.

#blackownedbeauty #fragrancelayering #gourmandperfume #sephorafinds #bodycare #longlastingperfume #perfumecombo #blackownedbusiness #fallfragrance

My complete shower routine for soft, hydrated skin that smells SO good all day. High maintenance on a regular budget always 🫧✨
🧴 Athena Club Golden Vanilla Body Wash
🪒 Billie Razor + EOS Shave Cream
🧽 Dove Body Scrub
The Honey Pot Company Prebiotic Intimate Wash
🧴 Sol de Janeiro Shower Oil
✨ Josie Maran Body Butter
✨ L'Occitane Skin Oil

Keywords: shower routine, body care routine, hydrated skin, body butter for dry skin, african net sponge, affordable body care, smell good routine, Athena body wash, Dove body scrub, Billie razor, Sol de Janeiro, Josie Maran body butter, L'Occitane skin oil, hygiene routine, winter body care

#LTKgrwm #LTKmorningroutine #LTKselfcare

Everything you need to do Gel X nails at home from start to finish! I’m talking cuticle care, nail prep, gel adhesive, tips, builder gel, top coat, cuticle oil, nail drill, UV lamp — the whole nine. One-time investment that pays for itself fast, especially when your DoorDash bill is looking a little too familiar 😭 Shop everything linked here

#LTKBeauty #LTKselfcare

Cute gym outfit from Oner Active. This jumpsuit has an open back and is so flattering and sexy. Perfect for pilates, gym workouts, or running errands. Comfortable, stylish, and makes you actually want to go to the gym.
#gymoutfit #workoutfit #honoractive #athleisure #fitnessfashion #gymwear #pilatesoutfit #activewear #cuteactivewear #workoutjumpsuit #gymlook #fitnessstyle #womensactivewear #gymmotivation #athleticwear

#LTKWorkwear #LTKootd #LTKFindsUnder100

10 days. every 2 weeks. for 14 years. 🩸
the switch to organic feminine care changed everything for me.
comment “PERIOD” and i’ll send you a link to some of my favorite organic feminine care products 🔗
#organicfemininecare #periodtips #womenshealth

Colorful eyeshadow is making a comeback and I’m here for it! This look is so much easier than it seems. Here’s everything I used
Tag me when you recreate!

colorful eyeshadow tutorial, bright eyeshadow look, eyeshadow for beginners, how to wear colorful eyeshadow, easy eyeshadow tutorial, bold makeup look, eyeshadow palette, makeup brushes, 2016 makeup trend, colorful makeup ideas

#LTKFindsUnder50 #LTKBeauty #LTKgrwm

How I do salon quality gel x nails at home for about $10 a set. Everything I use is from Amazon — UV nail lamp, gel x nail tips, nail glue, nail primer, dehydrator, cuticle pusher, nail file, base coat, and top coat. This is the perfect affordable alternative to press on nails and lasts so much longer. Great gel x kit for beginners who want a full coverage manicure without the salon price.

#gelxnails #gelxathome #diynails #nailsathome #uvnaillamp #gelxnailkit #amazonnailfinds #athomemanicure #affordablenails #salonqualitynails #nailglue #nailtips #pressonnailalternative #gelxforbeginners #softgeltips #nailprimerdehydrator #nailroutine #beautyonabudget #selfcareroutine #athomebeauty

#LTKmomlife #LTKselfcare

Winter coat try-on haul! I picked up a few new jackets and I need your help deciding — keep or return? Featuring coats from Mango, Zara (two reversible styles!), and Naked Wardrobe. Comment your favorite and shop the ones I’m keeping.
Zara Brown: 8073/327/700
Zara Taupe Brown (reversible): 6318/254/704
#wintercoats #coathaul #tryonhaul #keeporreturn #winterfashion #mangojacket #nakedwardrobe #zaracoat #outerwear #winterstyle #fashionhaul #jackets #reversiblejacket

#LTKMidsize

These are 5 hair products that earned a spot in my Type 4B routine for 2026. From deep moisture to hold to edges that stay laid all day — these are the ones I keep coming back to. Full top 10 breakdown on my YouTube! #Hair #Type4Hair #NaturalHairProducts

#LTKBeauty

If I was learning makeup in 2026, these are the only products I’d buy. Versatile, quality, beginner-friendly essentials that I still use and love. Full coverage foundations you can sheer down, bronzers that double as eyeshadow, and setting sprays that lock everything in. Whether you’re just starting out or rebuilding your makeup bag — start here.

#LTKFindsUnder50 #LTKFindsUnder100 #LTKBeauty

Comparing the holy grail @onesize On ‘Til Dawn Mattifying Setting Spray to the $20 cheaper @lorealparis Infallible Setting Spray 👀 I thought I knew which one would win… but I was genuinely shocked by the outcome 😳 Which one are you grabbing? Have you tried both? 🩷

comment “spray” for the direct link ✨

Created this mohawk using an old wash & go and loved how it turned out 😍 Perfect way to stretch your style and make it last a few extra days. Linking everything I used to refresh, shape, and style it below!
Type 4 hair, 4b hair, natural hair

#LTKStyleTip

☀️ Scent Combo: Picnic in the Park 🌸🍏
This combo is fruity, creamy, and just the right amount of sweet — the perfect daytime fragrance layering routine for when you want to smell fresh, soft, and a little bit edible 😌

I start with the Youth To The People Superberry Body Butter, which gives that juicy berry base and a healthy glow. Then I lock in the moisture with Brown Sugar Babe Cloud 9 Oil — it’s light, sweet, and adds this smooth softness to the skin.

For perfume, I layer Kayali Yum Pistachio Gelato | 33 (think creamy pistachio ice cream) with Kayali Eden Juicy Apple | 01 (a crisp, fruity pop) for that fresh, flirty finish that makes people ask what you’re wearing.

🍓 Fruity
🍦 Creamy
☁️ Soft
Perfect for brunch, errands, or a sunny day out.

#LTKBeauty

My skin was dry, flaky, and textured so I pulled out all my most hydrating products for a full reset 🧴✨

🌸 Skin type: Normal to dry, easily dehydrated
💦 Focus: Hydration, barrier repair, and glow

Products I used in this routine:
• La Roche-Posay Hydrating Gentle Cleanser (gentle cleanse)
• Dermalogica Daily Micro Exfoliant (smooth + polish)
• Tatcha The Essence (deep hydration)
• Drunk Elephant B-Hydra Serum (lightweight hydration boost)
• Youth to the People Superberry Dream Oil (locks in glow)
• Farmacy Honey Halo Moisturizer (rich ceramide cream for barrier support)
• Kiehl’s Creamy Avocado Eye Cream (under-eye moisture)
• Tatcha Kiss You Lip Mask (overnight lip hydration)
• Tatcha Silk Sunscreen SPF 50 (smooth finish & protection)
• Rodan + Fields Lash Boost Serum (lash conditioning treatment 👀)

Linked everything here so you can shop or save for your next hydration reset 🤍 #HydratingSkincare #DrySkinRoutine

#LTKBeauty #LTKFindsUnder100

Family day to Disney On Ice calls for cutie Disney matching outfits with my toddler son!

I kept accessories at a minimum because you know kids haha.

My shirt: Size Medium
Skirt: Medium
Shoes: 8.5

Allen's clothes: 3T
Shoes: 8C

#LTKBaby #LTKKids #LTKFamily

Wash & go perfection ✨ For reference, my hair is type 4B, high density, low porosity — and this combo worked beautifully! I used the Briogeo Curl Charisma Gel + Style + Treat™ Volume Foam and let me tell you… the definition + longevity on this duo is unreal. Linking them for my curl girls who need both hold and bounce 💕

#Briogeo #WashAndGo #CurlyHair #NaturalHair

#LTKSaleAlert #LTKFindsUnder50 #LTKBeauty

Finishing touches before heading out ✨ Braids out, styled into space buns, glossy lips, stacked accessories, and a spritz of my new obsession—NOYZ Only Human 💕 The perfect final step before walking out the door.
#FinishingTouches #NOYZFragrance #OOTD #BeautyRoutine #GRWM

#LTKFindsUnder100 #LTKBeauty

Wash & Go routine featuring the Bounce Curl Defining Butta + Wetline Xtreme Gel combo 🌊✨ Perfect for type 4 curls that need both moisture + definition without flaking.
#NaturalHairCare #WashAndGo #BounceCurl #WetlineXtreme #LTKBeauty

#LTKFindsUnder50 #LTKBeauty

☀️ Heat Wave Blush 🔥
Red + orange blush layered together for the ultimate fiery flush. Shop the products I used here:
Patrick Ta She Left Me On Read (cream + powder)
Made By Mitchell Blursh Mango Daiquiri (cream)
NARS Taj Mahal (powder) #BlushCombo #MakeupForWOC

#LTKBeauty

Mother–daughter wash day ✨ We refreshed my mom’s 3C curls (so different from my thick 4B hair!) with a bonding treatment, deep conditioner, steam, and styling combo for long-lasting definition + hold. Perfect for when you won’t be able to wash again for a little over a week 🙌🏽

Products we used:
• Bond Bar Bonding Treatment
• Curlsmith Double Cream Deep Quencher
• Pattern Beauty Steamer
• The Doux Honey Dip Gel + Crazy Sexy Curl Mousse
• Dyson Supersonic

Shop everything below 🩷⬇️

Finally giving our apartment a little refresh 🏡✨ When we first moved in (while I was 8 months pregnant 😅) we just threw things together. Now we’re slowly adding pieces that actually make us happy—from storage solutions to cozy accents. Sharing the little tweaks we’ve made so far + linking similar furniture, decor, and organization finds so you can shop too. 🩷

#ApartmentDecor #HomeRefresh #SmallSpaceLiving #LTKhome #LTKfamily

#LTKSaleAlert #LTKFindsUnder100 #LTKHome

Errands outfit featuring my new Coach Leah loafers—the perfect comfortable & stylish transitional shoe. Styled with Nasty Gal pinstripe shorts (size 8), a Zara graphic tee (size medium), and simple accessories for an effortless academia-inspired look. I wear a 32DDD bra, have a 29" waist, 30" hips, and the loafers are true to size—I’m wearing 8.5. Perfect with tennis skirts, collared shirts, or casual shorts. Shop the full look here!

#LTKMidsize #LTKStyleTip #LTKShoeCrush

After three weeks (and recovering from surgery), my curls needed a full reset.

I used Curlsmith’s Curl Reset Detox Shampoo for a deep cleanse, Cecred’s Reconstructing Treatment Mask for repair, and the Pattern Beauty Steamer for max hydration.

All products linked so you can shop my exact routine. #NaturalHair #Type4Hair #NaturalHairWashDay

Brandon Blackwood said 50% off everything.. and I ran. I’m in a place where everything I bring into my life reflects who I am right now and these two bags from @brandonblackwoodnyc understood the assignment.

🤎Yuta Bag in Beige Linen : fun texture, structured, neutral
🖤 Lisa Shoulder Bag in Black : timeless, minimal, powerful

They’re not loud, but they make a statement. The kind of statement you don’t have to say out loud. Versatile enough to fit into any room for any occasion. I’m in love 🥰

My everyday shower routine that’s simple, quick, and keeps my skin soft, hydrated, and smelling so good. No 20-step process — just a few products that really work.

🧴 Dove Antibacterial Liquid Soap
🛁 Monistat Gentle Feminine Cleanser
🌰 L’Occitane Almond Shower Oil
☀️ Josie Maran Golden Hour Whipped Argan Body Butter
🌿 Brown Sugar Babe Monsieur Perfume Oil

#bodycare #showerroutine #softskin #glowyskin #hydratedskin #vanillaperfume #selfcareessentials #dailybodycare

#LTKBeauty

Allen started preschool, so I put together a fun little learning corner for him to keep the routine going on his off days. 💛

We use the Lalo Play Kit for coloring, flash cards, snacks—you name it.
Use my code ITSCASEYJOE for 20% off—it’s the only place this deal exists! Everything I used is linked below 👇🏽

#LaloFam #ToddlerCorner #PreschoolAtHome

#LTKHome #LTKFamily #LTKKids

This Salted Caramel Matcha Latte is rich, sweet, and lowkey addictive. It’s been my go-to at home and tastes way better than anything I’ve paid $15+ for. Here’s exactly what I used and where to shop:
– Ceremonial grade matcha (Amazon)
– @Torani caramel sauce + syrup
– Sea salt from @sprouts
– @chobani Original Oat Milk
– Optional but 10/10: @favoriteday Salted Caramel Cold Foam (Target)
All products are linked below so you can recreate it at home. Let me know if you try it 💚
#matcharecipe #ltkdrink #matchalatte

I’ve been actively phasing out of my “hot girl/pre-baby” clothes and purchasing more things that compliment my body while still feeling like me. It’s been a minute since I tried on some clothes from @macys and I must say I’m impressed ✨ I found a lot of cute things!

I did make a purchase.. can you guess what I picked up?

I’ll leave it 🔗 in my ltk 🩷

⚠️ Warning: These 5 will get you compliments, attention, and possibly a situationship 😅
Smell good. Be the problem. Here are the ones I keep in rotation:

🌸 Chloé Nomade
🌹 Lancôme Idôle Power
🔥 Prada Paradoxe Intense
🍑 Dolce & Gabbana The One
🍨 KAYALI Yum Pistachio Gelato | 33

#LTKbeauty #LTKfragrance

Sick days with a toddler are no joke 😩 Here’s everything I use to get us through the night:
🛁 Frida Baby Vapor Bath Bombs
🫧 Aveeno Baby Calming Comfort Bath + Eczema Therapy Balm & Lotion
💨 Vicks Plug-Ins + BabyRub
🌿 Mustela Organic Hydrating Cream
👃🏽 Boogie Wipes (gentle & saline-based)
💊 Hyland’s Baby Nighttime Cold & Mucus Relief

Everything is toddler-safe, gentle on sensitive skin, and actually works 🙌🏽
#ToddlerMustHaves #LTKBaby #SickDayRoutine #MomFavorites #ItMomDiaries

#LTKKids #LTKBaby #LTKHome

Am I living for this western fashion trend? UGH it’s just so fun. You can over accessorize and still get it right. There’s so many variations of the look and this might be one of my favorites. #Cowboycarter #westernoutfits

#LTKMidsize #LTKFindsUnder50