Because it pays off more than you think! I was ready to straighten and play around with that thermal brush and while I think the results would have been great, I would have missed out on these heatless waves that I love. They give my hair so much volume with basically no effort at all. Sidenote: I’ll be washing my hair soon (I know I’m beyond late) and will be posting my updated wash and go routine to see where this cut will land my curls! I’m excited! LTKHair LTKStyleTip LTKFindsUnder50 LTKBeauty