I’m a bargain shopper, so I’ve tried MANY other sock brands that are cheaper…but they just don’t measure up to Bombas! ESPECIALLY when it comes to no-show socks. They don’t slip down into my shoe & off of my heel like other socks do because of their amazing silicone heel grips! And their athletic running socks are the only ones I will wear now when I’m working out or on a walk In fact, I finally donated all of my other socks (including Nike & other higher end brands) and only have Bombas in my sock drawer! They were the only ones I was reaching for anyway. When I think about it, I know I’ve spent more on multiple pairs of cheaper options over the years (that I don’t really end up wearing) than I do on Bombas now - which last for years….cost per wear is what really matters! So, as painful as it can be for me to place a sock order (which I did today because I’ve literally worn my current pairs out!), I KNOW I will love them and wear them. They are worth what they cost! And, if you didn’t know this, Bombas donates one essential clothing item to people in need for EVERY pair of socks you order. I love that! LTKActive LTKFindsUnder50 LTKGiftGuide