The NEW, UPGRADED Revlon 2.0 Styler is under $35!!! The 2.0 is worth the upgrade! It uses 50% less heat, has a slightly smaller, detachable handle, slightly smaller brush circumference, adds charcoal bristles for additional smoothing + ceramic titanium technology for smoother brush through with less damage (oh and it has an extra speed)... It's getting rave reviews and is probably the best in this price range for the less damaging technology (others are over $100)