Madtown_Momma on LTK

This lash primer tubing mascara duo really packs a punch! With two coats of each, I got a falsies effect, without even curling my lashes.

It also stayed put and didn’t flake or smudge leaving me with raccoon eyes by the end of the day.

This is the brown (not black) mascara which is softer for summer.

Highly recommend!

#LTKgrwm #LTKmorningroutine #LTKBeauty

This lash primer tubing mascara duo really packs a punch! With two coats of each, I got a falsies effect, without even curling my lashes. It also stayed put and didn’t flake or smudge leaving me with raccoon eyes by the end of the day. This is the brown (not black) mascara which is softer for summer. Highly recommend! LTKgrwm LTKmorningroutine LTKBeauty

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👋🏽 INTRO POST! 👋🏽

Hey everybody! Nice to meet you.

My name is Alicia, otherwise known as Madtown Momma.

I am a full time workin’ mom sharing lifestyle content about my life in Madison, WI.

I live with my husband, preteen son, and older dog.

We love shopping and dining locally, and exploring all that Madison, the Midwest, and the great state of Wisconsin have to offer.

You will often find us out at a neighborhood festival, community event, or new restaurant.

I am generally an XL/XXL/1X, 14, 16, 14W and have a passion for fashion.

If that sounds like something you are interested in, follow along as I navigate life as a Madison mom in style!

#lifestyleinfluencer
#madisonmom
#momfluencer

#LTKOver40 #LTKMidsize #LTKPlusSize

#everevepartner

Stopped at Evereve yesterday to check out their Big Weekend Sale and cane hike with this Favorite Daughter sweatshirt and Kut from the Kloth barrel pants.

I’m wearing an XL in the sweatshirt and a size 16 in the pants.

Lots of fun sale finds to be had. Check it out!

#LTKootd #LTKSaleAlert #LTKOver40

Unbox my @Misfits Market order with me! #ad #misfitsmarketpartner

Misfits Market is an online grocery store that is helping to build a better food system by supporting farmers and small makers in delivering fresh groceries and unexpected finds straight to your door.

Their product assortment includes organic produce, pantry staples, high-quality meat and seafood, and more!

Shopping Misfits Market is a fun way to try new brands, find unique produce, and snag limited-edition seasonal products. Plus each box supports smaller growers and producers and helps fight food waste.

I like using Misfits Market to restock household essentials like pasta sauce and canned goods without making a trip to the grocery store. But always enjoy adding new to us items like the Odds & Ends Ginger Hemp Granola we got in this box!

Have you tried Misfits Market yet? If not, what are you waiting for?!

#misfitsmarket #groceryhaul

#LTKmomlife #LTKdayinmylife #LTKfoodie

Seriously cannot recommend Evelyn & Bobbie enough for wire free bras that are actually comfortable. The lace styles are cute and don’t look like granny panties if you are worried about that!

I have at least 10 of their bras and bra camis. The Beyond bra and Bobbie Scoop are my favorites .

#LTKgrwm #LTKOver40 #LTKmomlife

How cute are these polka dot mesh Mary Janes from Abercrombie?! I needed new black flats and these totally fit the bill.

#LTKshoecrush

#LTKSaleAlert

#ad It has been so much easier to remember to take my medication (and if I’ve already taken it) with my @Dosey pill compact!

I bought one a few months ago that I’ve been using daily. I keep it right on the kitchen table next to my place setting so it is always there and visible as a reminder to take my daily pills.

I was so excited when they offered to send me their AM/PM Compact Set so now I can easily separate day and night meds. And I’ll have an extra for traveling so I never forget to take them! #doseydiaries

#LTKdayinmylife #LTKmorningroutine #LTKgrwm

Was eyeing up this jumpsuit for weeks…#USPartner

Finally snagged it as part of Universal Standard’s End of Season Sale and am so glad I did!

With built in stretch, it is super comfortable and easy to get on and off.

Plus the floral pattern definitely stands out and commands attention!

Get it before it’s gone.

It’s my third Kate Jumpsuit if that tells you anything about how much I love this piece.

I sized up to a M (18-20) in this. I find it is more comfortable than my regular S (14-16) particularly when sitting so it doesn’t gape.

#LTKootd #LTKOver40 #LTKPlusSize

When in doubt, stick with the classics. (Post includes #gifted items)

Trench coat and cropped ponte pants were #gifted by Universal Standard. #USPartner

Shoes were gifted through a collab with Reclectic last summer. #sponsored

Shirt was purchased from Lands’ End last week!

Handbag was from the Divine Consign sale in Brookfield, WI this month. #divineconsignpartner

#LTKOver40 #LTKootd #LTKMidsize

(Post includes gifted item).

These high waisted pull on barrel jeans are selling fast and are less than $20! I hit the size L since Old Navy tends to run a bit generously.

The shoes were #gifted by Amazon in exchange for my honest review.

#LTKootd #LTKSaleAlert #LTKMidsize

#gifted #ad

Shout out to Lands’ End for gifting me this relaxed denim dress from their new spring line.

It’s so easy to style and can easily be dressed up or down.

Just add wedges and a rattan clutch for summer, or sneakers and a backpack for running errands.

Or wear it with cowgirl boots for a girl’s trip to Nashville.

Whatever your heart desires!

I got the 1X since I’m big busted and broad shouldered. Fits perfectly!

The boots were gifted by Amazon in exchange for my honest review.

And the coat was also gifted by Universal Standard as part of their ambassador program a year or two ago.

#LTKOver40 #LTKootd #LTKPlusSize

Another outfit courtesy of Universal Standard. #USPartner #gifted

#LTKOver40 #LTKootd #LTKWorkwear

Head to toe in Universal Standard. #USPartner

Tuesday’s outfit of the day!

#LTKMidsize #LTKPlusSize #LTKootd

Spring transitional wardrobe loading…#everevepartner

This black and white striped Gap sweater is still winter appropriate yet transitions easy to spring. I found it at my local Costco on clearance for $7.50! 😮

I paired it with my new favorite Kut from the Kloth Meg jeans from Evereve.

And finished with some classic black and white Reebok kicks!

#LTKootd #LTKMidsize #LTKOver40

Sunday sweatsuit style.

Wearing an XXL in the sweatshirt and an XL in the pants.

#LTKMidsize #LTKootd #LTKActive

Friday ‘fit inspired by @lauren_owens✨ outfit formula for the day!

Coat and shirt I received as a gift for being a Universal Standard ambassador. #uspartner

Jeans are Kut from the Kloth from Evereve. #everevepartner

Shoes were #gifted through a collab with Reclectic last summer.

#LTKdayinmylife #LTKootd #LTKMidsize

Picked up these new JoyJolt drinking glasses at my local Kohl’s today!

#LTKHome #LTKSaleAlert

Adults can have fun toothbrushes with built in timers that give you a thumbs up and props when you are done too. They aren’t just for kids! 🦷

You can subscribe to brush replacements heads so they send them every three months and you won’t have to try to keep track of when to replace them too.

I was originally gifted a Burst Oral toothbrush as part of a product testing program, but when that died three years later, Burst replaced it under warranty and offered an upgrade for $15 to this newer model.

Bought my son a Burst kid’s toothbrush a few years ago as well. They are great and hold their charge for weeks without needing to recharge!

Time for an upgrade ?

#LTKdayinmylife #LTKgrwm #LTKmorningroutine

Received this Aera Mini for free from Amazon in exchange for my honest review.

I’ve been using it for the past 6 months or so and love how easy it is to set a schedule for when you want the diffuser to release scent into your room. So you can just set it and forget it.

The cartridge’s are easy to change out and can last quite awhile depending on your schedule and how strong your fragrance is. You can choose from 5 settings to adjust the scent to your strength tastes.

This would make such a lovely housewarming gift! Or Mother’s Day gift as well.

#LTKHome #LTKselfcare #LTKSeasonal

The @universalstandard (US) Mystery Box is back! #ad

Starting at $84, and valued up to $1284, there are 15 different boxes to choose from. In sizes that fit 00-40.

I got the Ultimate Luxury Box (#gifted) which retails for $388.

The wool coat in my box retails for the same price.

So it was like getting the other two items for free!

Every box is a surprise. So you don’t know what you’re going to get.

That’s part of the fun! Along with the deeply discounted prices.

New to US? You can use code INFS-MOMMAMB10 for an extra 10% off your box through 2/22!

But act fast. The Mystery Box event will be gone in a flash. And boxes are already selling out fast!

Check out the boxes available online and let me know which one you are most excited about.

#USpartner #universalstandard #mysterybox

#LTKMidsize #LTKSaleAlert #LTKOver40

The @universalstandard Mystery Box is back! #ad

Starting at $84, and valued up to $1284, there are 15 different boxes to choose from. In sizes that fit 00-40.

I got the Ultimate Luxury Box (#gifted) which retails for $388. Be sure to check out Part 1 to see the first item in my box!

New to US? Use code INFS-MOMMAMB10 for an extra 10% off your box through 2/22.

#USpartner

#LTKPlusSize #LTKMidsize #LTKSaleAlert

The @universalstandard Mystery Box is back! #ad

Starting at $84, and valued up to $1284, there are 15 different boxes to choose from. In sizes that fit 00-40.

I got the Ultimate Luxury Box (#gifted) which retails for $388. Be sure to check Part 2 to see the last item in my box!

New to US? Use code INFS-MOMMAMB10 for an extra 10% off your box through 2/22.

#USpartner

#LTKPlusSize #LTKMidsize #LTKSaleAlert

Need some high quality basics for layering? #fairindigopartner

Check out Fair Indigo’s organic cotton leggings and tees!

Soft and sustainable, I bet they will last longer and feel better on your skin than their synthetic counterparts…give them a try!

#LTKMidsize #LTKOver40 #LTKootd

It’s Super Bowl Sunday! #everevepartner

Tell me, are you more excited about the game, the half time show, or the snacks?!

Rocking my “Game Day” sweatshirt from @evereve which works for pretty much any team or sporting event.

And it is currently on sale for $30!

#LTKSaleAlert #LTKootd #LTKMidsize

Time for a top drawer update? #somapartner

Get some new undies as part of Soma’s sale! Right now these are 5 for $39. Not sure how long the sale will last though!

I love the Cotton Modal line which are soft and breathable. I try to avoid synthetics.

Check them out and upgrade your underwear for the new year.

#LTKOver40 #LTKValentine #LTKSaleAlert

Took a day to care for self today with everything that’s been going on. After a soak in the tub, face, hand, and foot mark, I painted my nails with this lovely iridescent pink.

I haven’t had a mani pedi in months, so I really needed it!

#selfcaresunday

#LTKSaleAlert #LTKselfcare #LTKBeauty

If you have dry cracked lips in the winter too, you need a good lip scrub! I like this one by EOS that works to get the dry skin off, especially when paired with a Makeup Eraser.

#LTKgrwm #LTKmorningroutine #LTKBeauty

Your girl needs a better way to keep track of daily pills, vitamins, and probiotics because half the time I can’t remember if I’ve already take something by the end of the day.

So I treated myself to this beautiful pill compact by Dosey that helps keep them organized, looks prettier than the plastic pill cases you find at the drug store, and has the added benefit of a mirror to check my lip gloss after taking my pills.

Their collab with Anthropologie sold out in three days but they are taking preorders now!

If you need a cute way to keep your pills organized, go ahead and treat yourself to a Dosey compact.

#LTKOver40 #LTKdayinmylife #LTKselfcare

This ionic hair dryer is one of my Most Used Products from 2025. #gifted

It has magnetic attachments and 12 different temperature and speed settings and dries my hair quickly on days I can’t let it air dry.

This product was gifted to me by Amazon in exchange for my honest review.

It comes in several different colors as well.

#amazonfinds

#LTKgrwm #LTKdayinmylife #LTKmorningroutine

The extra 50% off sale items going on at Anthropologie right now is pretty legit.

This 1/4 zip is less than $50 with the discount! It comes in a few different colors as well.

I’m wearing an XL.

#LTKFindsUnder50 #LTKMidsize #LTKSaleAlert

Snagged this comfy lounge set from LOFT’s Semi Annual Sale.

Get up to 70% off sale items going on now!

The slippers were gifted to me by Amazon in exchange for my honest review.

#LTKSaleAlert #LTKOver40 #LTKFindsUnder50

Evereve’s Denim Sale is going on now through Monday, January 19th! #everevepartner

Take 10% off all denim, which includes my favorite Meg jeans by Kut from the Kloth.

They come in so many cuts and colors and they always fit so comfortably.

I have at least 5 pair and can’t recommend them enough!

#LTKFindsUnder100 #LTKOver40 #LTKSaleAlert

New year, new offer! #misfitsmarketpartner

Use code MMAFF30 for 30% off your first Misfits Market order (up to $30). Terms and conditions apply.

Offer only available until March 31st.

#LTKSaleAlert #LTKfoodie #LTKmomlife

Saturday style.

Shirt and jacket from Anthropologie.
Kut jeans from Evereve. #everevepartner

DKNY boots from Amazon, which were gifted in exchange for my honest review.

#LTKMidsize #LTKOver40 #LTKootd

Got these coated denim wide leg jeans by Kut from the Kloth from Evereve! #everevepartner

I paired them with a chunky sweater for a cold winter day, and these lug sole boots by DKNY that were gifted to me in exchange for my honest review on Amazon.

I cannot recommend Kut jeans enough! They are my favorites and have been for years.

I am wearing a size 14 in the jeans. And they are on sale!

#LTKootd #LTKMidsize #LTKSaleAlert

This magnetic charcuterie board is perfect for hosting! #gifted

You can put it all together to create one big board, or detach the sides and use them separately.

(Just don’t try to pick up the board when they are all put together or the sides will fall off! The magnets aren’t quite strong enough to hold the weight with food on.)

Still, it makes for a beautiful serving piece. And would also make a lovely hostess gift!

This product was gifted to me by Amazon in exchange for my honest review.

#LTKHome #LTKFindsUnder50 #LTKfoodie