Once my hair is about 95% dry, I go in with the Bb. Primer. You want a protector with every heat tool you use. So I will put this on and dry the rest then curl or straighten. Therefor, I use verb mostly for blow dry and the bb. To finish the dry + add more heat with a styling tool. Another product I have used for 2 years and just finished the same bottle I bought for the first time 2 years ago!!! LTKbeauty LTKGiftGuide LTKFind