REFY Beauty: The Minimal Makeup Brand Redefining Everyday Beauty (Starting With Brows) If your makeup philosophy is “less, but better,” REFY Beauty belongs on your radar. Co-founded in 2020 by Jess Hunt and Jenna Meek, REFY is built around simplified routines and high-performance essentials designed to enhance (not mask) your natural features. The what REFY is a minimal, definition-forward makeup brand best known for its brow-first approach—think lifted, sculpted, “brushed-up” brows and softly defined skin. The why Because everyday makeup should be fast, wearable, and reliable. REFY emphasizes multi-functional products with innovative applicators so you can get that polished, put-together look without a 12-step routine. The how On their official site, REFY highlights that they are vegan and cruelty-free (and they also call out fragrance-free across the brand). If you’re using “clean” to mean ingredient-conscious + aligned with certain exclusions, the most accurate way to describe REFY is: vegan, cruelty-free, fragrance-free, with a minimal-routine ethos. If you try one thing… Brow Sculpt Eyebrow Gel. This is their hero for a reason: a wax-gel hybrid designed to shape and set with long wear (REFY cites up to 12-hour hold). It’s also frequently cited for creating that laminated brow effect. Shop our REFY favorites via the link in bio. If you try one product, make it Brow Sculpt for that lifted, defined, everyday brow. Have you tried REFY? What do you love—or what’s on your wishlist? Share below to inspire the community. Follow for more, and join The Monthly for weekly edits, saves, and favorites. Real favorites by real people—edited with taste, backed by standards, centered on women founders REFY REFYBeauty BrowSculpt BrowGel FluffyBrows LaminatedBrows MinimalMakeup EverydayMakeup CleanGirlMakeup NoMakeupMakeup MakeupEssentials BrowRoutine BeautyFinds VeganBeauty CrueltyFreeBeauty FragranceFree GlowyMakeup MakeupRoutine SephoraFinds MonthlyFavorites JoinTheMonthly CleanBeauty LTKgrwm LTKBeauty LTKmorningroutine
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