Okay ladies, are these colors not the same?? Such a great match! Plus both products gave me long wearing results. After 2.5 hours with eating, both liners were still going strong. After 4 hours, the Maybelline was gone on my top lip while the Makeup Forever was fading but still noticeable. Overall the Makeup Forever wore a little better, but the Maybelline was impressive and a great under $10 option. Lifter liner in Big Lift MakeupForever liner in Wherever Walnut LTKVideo LTKFindsUnder50 LTKBeauty