The e.l.f. Power Grip Primer is that girl—blurs, grips, hydrates, and keeps your makeup locked all day. This version with 4% Niacinamide also helps even out texture and brighten your skin over time. Smooth base + skincare benefits? Yes please. Linking the exact one (and a few other faves too). Grab it before it sells out again! LTKMakeup PowerGripPrimer ELFbeauty AffordableGlam SkincareAndSlay MakeupBase PrimerObsessed LTKunder50 LTKU LTKBeauty LTKxMadewell