Collagen skincare for women over 40... buzzword or actually worth adding to our anti-aging skincare routine? 👀 Kiehl’s gifted me a sample of their new 1cc CollaShot Plumping Serum, and obviously this 41-year-old had to try it! 😂 This plumping and firming face serum contains a biosynthetic collagen polypeptide and rhamnose and is designed to target visible signs of aging associated with collagen loss. If your over-40 skin is starting to feel a little less firm, plump and bouncy than it used to, this is an interesting new skincare launch to check out. I'm especially interested in it for mature skin, fine lines, loss of firmness and the skin changes so many of us start noticing in our 40s. Adding this one to my skincare testing lineup and I'll report back! 💕✨ Gifted by Kiehl’s. One small thing I wouldn't say is that topical collagen “replaces lost collagen” or “puts collagen back into the skin.” Kiehl’s is specifically positioning this around visible plumping, firmness and signs associated with collagen loss, which gives you plenty of strong claims without wandering into claims the product doesn't actually make.