Why Is 1973 Important? 1973 highlights the commitment of Kule & Prinkshop to the promise of Roe v Wade, the 1973 Supreme Court case honoring a person’s right to choose. 30% of each 1973 tee purchase goes to Planned Parenthood. Wear your 1973 tee with honor, start a conversation and be a part of change for good. LTKover40 LTKstyletip