Why you should not fall for the lingerie marketing Yes, we always see lingerie commercials which tries to convince us, woman, that it is all we need to feel hot and confident. Is it really true? The only time most of the models I know wear those crazy lingerie is for photo shoots. As soon as the shoot have finished they try to take it off because it's the most uncomfortable piece of clothes you can ever imagine. Yes, the picture looks good but feeling all these laces and strings cutting your skin is not what I want 24/7. Also, wearing this type of lingerie is not good for your health either. Do you know that the most famous and successful lingerie brands were made by men. So use your logic why.