alex.proie on LTK

Contender 4 just became my early frontrunner and I am not being quiet about it. 👁️🍫 @personacosmetics Volumizing Tubing Mascara is giving us the most rich, deep, true chocolate brown I have seen in this entire competition — and it delivers on BOTH counts. Clean removal, insane volume, and a color that makes your lashes look like they belong in a magazine. The name says it all and the formula backs it up completely. This is contender 4 in my fifth annual Mascara Madness blind bracket competition where my audience votes for the best brown mascara regardless of price or brand. This one is already making serious noise. 🏆 Shop the Persona Cosmetics Volumizing Tubing Mascara directly through my LTK link above! persona cosmetics volumizing tubing mascara, best chocolate brown mascara, tubing mascara review, best tubing mascara 2026, volumizing brown mascara, best brown mascara 2026, mascara madness 2026, rich brown mascara, persona cosmetics review, best mascara for clean removal, tubing and volumizing mascara, brown mascara for dark eyes, best indie beauty mascara, mascara bracket competition, best mascara for women over 30 MascaraMadness PersonaCosmetics VolumizerTubingMascara BrownMascara MascaraReview LTKSpringSale LTKgrwm LTKBeauty

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Persona Volumizing Tubing Mascara - Brown | Ulta

The most waste, snatching supportive flattering bathing suit I’ve ever owned! Always wear a button down to beach as a cover up. Also I loveeee this little baseball cap and it’s on clearance and the most perfect blue color!

#LTKSwim #LTKTravel #LTKSeasonal

The airport outfit that looks put together but feels like pajamas and I will never go back. 🙌
White tee, wide leg black pants, a cozy sweater tied over the shoulder, white sneakers and a burgundy bag — this is my forever travel formula. Comfortable enough for a six hour flight, cute enough to go straight to dinner. We do not compromise. 💅
Every single piece is linked above — shop the full look directly through my LTK!
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#AirportOutfit #TravelStyle #WideLegPants #ComfyChic #LTKtravel

#LTKSpringSale #LTKSeasonal #LTKMidsize

I had to try The $35 Target version of the Aritzia lodge pants and give you my thoughts!

#LTKSpringSale #LTKootd #LTKMidsize

The moments it hits above 60* and I’m in shorts m. Wearing my favorite curvy fit, jean shorts and a brown cardigan with the sandals. I’ve bought twice over and have lasted me several summers l!

#LTKSpringSale #LTKSeasonal #LTKootd

The eye routine that takes me from morning pilates to the boardroom ✨ Tubing mascara, brow gel, and a few daily staples — all linked below so you can steal the whole look.

Mascara in taupe
Tartelette primer
Sacheau brow & freckle pen in cafe mocha
Lip pencil (I use as eyeliner) in greige
Colorfix in exposed
Fluid eye paint in freaked

Corporate girl makeup that still looks like skin 🩵 My everyday base for the office — SPF, foundation, blush, and just enough glow to look like you got 8 hours. All linked below with exact shades.

IRIS + Romeo in cool glow
Grip primer
Natasha Denona foundation in N1
Kosas color corrector in Magic
Rare contour in gentle
Rhode blush in piggy
Covergirl blush in rose latte
ILIA blush in closer

#LTKBeauty #LTKSaleAlert #LTKgrwm

A morning skincare routine built for the 30-something who has somewhere to be ✨ Glycolic cleanser, vitamin C serum, moisturizer, and SPF — quick, effective, and always done before I’m out the door. All linked below.

Order:
Bioglycolic cleanser
Vitamin C
PDRN serum
Lipid gold
Milky toner right before makeup!

#LTKBeauty #LTKgrwm

When you’re in your 30s and your skin does its best work while you sleep 🩵 My full nighttime routine — double cleanse, AHA exfoliant, retinol, and barrier moisturizer — because tomorrow’s meetings deserve good skin. Everything linked below.

** I do not use these every night together but cycle them

Every night prequel to remove & velvet to cleanse. Lipid gold at the end of every night
One night AHA serum or zero pore pads.
One night plated intense
One night A313

My everyday makeup and skincare routine as a busy 30-something — all linked below ✨ Real skin, real life, and a routine that actually fits between the morning pilates class and the 9-to-5.

Product details in the following photos

#LTKBeauty #LTKgrwm

If your mascara flakes but you’re not using a primer… we need to talk. This one is a total game changer — it keeps mascara from flaking and somehow turns any mascara into a tubing mascara. Once you try it, you won’t go back. Linked here 🤍

The RHOSLC girls were right… this gives the smoothest, softest blowout. It leaves my hair silky, bouncy, and so healthy looking without feeling heavy. A true must-have if you love a good blowout. Linked here 🤍

#LTKBeauty #LTKdayinmylife

We are too old to still be tugging at our skin with makeup wipes. A good cleansing oil melts everything off gently and makes your nighttime routine feel like a mini facial. I love using this one to remove makeup and sneak in a little lymphatic drainage massage while I’m at it. Linked here 🤍

#LTKgrwm #LTKmorningroutine #LTKdayinmylife

This is my favorite combo for the perfect blonzer moment. It gives that sun-kissed warmth without turning orange — perfect for my fellow cool-toned girlies trying to keep their makeup balanced. Such an easy way to get that healthy, glowy look. Linked here 🤍

Shades sleepy girl & rose latte

This is my favorite easy way to sneak in extra protein and hydration during the day. I mix this clear protein + electrolytes and love that it tastes good and the packets are individually wrapped for on-the-go. I’ve also noticed a big difference in my hair and nails since adding the collagen. Linked here 🤍

An Abbey Yung recommendation that absolutely lives up to the hype. This makes my hair feel so healthy, smooth, and strong. I use it after the shower to distribute through my hair before my blow dry cream and heat protectant. Such a good step if you’re trying to keep your hair healthy while still heat styling. Linked here 🤍

This might be the prettiest deodorant bottle on the market. It literally lives with my perfumes because it’s that cute. It’s a clear liquid formula, smells incredible, and makes getting ready feel a little more luxurious. Also comes in a body wash and lotion if you want the full scent moment. Linked here 🤍

This is the easiest brow combo I’ve found for natural-looking brows. The gel sets everything in place and the tint adds just enough color and definition without looking heavy. Quick, effortless, and perfect for everyday makeup. Linked here 🤍

As someone who hates the feeling of product sitting in my hair, this non-aerosol dry shampoo is a dream. It dries instantly, refreshes my roots, and somehow feels like there’s nothing in my hair at all. If you’re picky about dry shampoo texture like I am, this one is so good. Linked here 🤍

#LTKmorningroutine #LTKBeauty #LTKgrwm

These pleated linen curtains completely elevated this room. The quality is honestly incredible for the price — they hang beautifully, let in the perfect amount of light, and instantly make the space feel more polished. If you’re looking for an easy home upgrade, these are so good. Linked here 🤍

#LTKSaleAlert #LTKHome

These are the headphones that saved my ears after AirPods started hurting during long workdays. The noise cancelling is incredible, they’re actually comfortable for hours, and this color is on sale right now. If you work at a desk all day like I do… these are a game changer. Linked here 🎧🤍

#LTKActive #LTKTravel #LTKdayinmylife

I’ve been really consistent with scalp oils lately and this one has been a standout. It helps detox my scalp, keeps it balanced, and I swear it’s helping with new growth. If you’re trying to get your scalp healthy and support stronger hair, this one is worth trying. Linked here 🤍

#LTKgrwm #LTKBeauty

The high/low skincare combo I keep coming back to. These toner pads gently exfoliate and smooth texture, and this serum evens my skin tone like nothing else I’ve tried. I ran out for a week and immediately noticed the difference… safe to say I’m restocking ASAP. Linked here 🤍

#LTKselfcare #LTKgrwm #LTKmorningroutine

These pants are worth every bit of the hype tbh. They never wrinkle and are my go-to when I need to look put together but absolutely do not feel like wearing real pants. Corporate girlie approved 🤝

Perfect for work, travel, or those mornings when you need an outfit that looks polished with basically zero effort. Linked here 🤍

Aritzia lodge pants

#LTKdayinmylife #LTKMidsize #LTKWorkwear

The viral IKEA vanity hack for the best most organized vanity EVER

#LTKselfcare #LTKBeauty #LTKmorningroutine

Casual corporate outfit that still feels polished.
The Aritzia Lodge Pants are one of those pieces that instantly elevate a simple look — tailored, comfortable, and perfect for long days that need flexibility.

I paired them with a relaxed denim shirt for that effortless “I didn’t try too hard but still look put together” vibe. Easy for office days, casual meetings, or running errands without feeling sloppy.

Everything is linked in LTK 🤍 Save this if you love comfortable workwear that still looks intentional.

#LTKfashion #corporategirlie #workwearstyle #casualcorporate #aritzia #everydayoutfit #30somethingstyle #outfitinspo

Casual cold-weather outfit of the day, but make it cozy.
This Amazon cashmere sweater is insanely soft, warm without being bulky, and under $30 — which honestly feels illegal for how good it is.

Perfect for freezing days when you still want to look put together with minimal effort. I layered it with tailored pants and boots, but it’s just as good with jeans for everyday wear.

Linked in LTK 🤍 Save this if you live in knits all winter but still want polish.

#LTKfashion #amazonfinds #winteroutfit #casualOOTD #cozystyle #30somethingstyle #coldweatheroutfit #affordablefashion

This foundation is better than my skin on its best day.
The Natasha Denona Hy-Glam Foundation gives that smooth, even, “did I just get a facial?” finish without looking heavy or makeup-y.

It blurs texture, evens tone, and still looks like real skin — just healthier, glowier, and more put together. Wears beautifully all day and somehow looks even better as it settles in.

Linked in LTK 🤍 Save this if you want coverage that looks like skin, not foundation.

#LTKbeauty #foundationreview #natashadenona #skinlikemakeup #glowyskin #makeupfavorites #corporategirliebeauty #everydaymakeup

The prettiest bottle of deodorant out there — and somehow also the most effective.
This is one of the very few deodorants that actually keeps me fresh all day without irritation, residue, or that weird sticky feeling.

It goes on smooth, dries down quickly, and doesn’t stain clothes. Plus… I don’t mind leaving it out on my counter because it’s genuinely chic.

Linked in LTK 🤍 Save this if you want a deodorant that works and looks good doing it.

#LTKbeauty #everydayessentials #deodorant #cleanbeauty #bathroomaesthetic #corporategirliefavorites #beautyfinds

Perfect brows every time in just a few strokes.
I use a brow pen to add quick hair-like strokes where I need them, then lock everything in with a brow gel for shape and hold. It takes less than a minute but makes my whole face look more polished.

This combo gives natural definition, not blocky brows, and lasts all day without getting crunchy or weird.

Both are linked in LTK 🤍 Save this if you want effortless, everyday brows.

#LTKbeauty #browroutine #naturalbrows #easybrows #makeuphacks #everydaymakeup #corporategirliebeauty #beautyfavorites

Time to prep for mascara madness.
I always start with a lash serum that makes my lashes grow like crazy, then layer in my favorite primer before mascara. This combo is what gives me length, separation, and that lifted look that actually lasts all day.

If your lashes fall flat, smudge easily, or never look as good as they should — prep is the secret step you’re missing.

Both are linked in LTK 🤍 Save this if you want fuller-looking lashes without falsies.

#LTKbeauty #lashroutine #lashserum #mascaraprep #longlashes #beautyroutine #corporategirliebeauty #makeupfavorites

These two mixed together make the most perfect cool-toned brown cream eyeshadow.
I mix a tiny dot of each of theseliquid shadows and tap it onto my lids for that soft, taupe-brown wash that’s so hard to find.

It blends out effortlessly, looks natural, and doesn’t crease or pull orange. This is my go-to when I want definition without a full eyeshadow look.

Both products are linked in LTK 🤍 Save this if you love simple, one-and-done eye makeup.

#LTKbeauty #creameyeshadow #cooltonemakeup #everydaymakeup #minimalmakeup #corporategirliebeauty #makeuphack #beautyroutine