Best colored hair gloss!! Like semi permanent hair dye. You CANNOT mess this up. Choose a gloss color close to what your hair currently is, or darker. I use the brunette shade. It’s NOT red. A true rich brunette. 10/10 recommend. You can use on wet or dry hair. I prefer dry hair so that it’s more intense like dye. If you want subtle use it wet like a true gloss. LTKselfcare LTKstorytime LTKOver40