If you’re in your 40s and looking for makeup that actually works with mature skin instead of against it, let me introduce you to Vieve. Founded by Jamie Genevieve, and genuinely one of the best glow-focused, skin friendly beauty brands I’ve tried this year. I’ve been living in the Vieve Skin Dew Glow Multi-Tasker, my new favourite multi-use glow product for that lit from within look without looking greasy or settling into fine lines. The Sunset Blush Balm is the easiest cream blush for a natural, buildable flush, especially lovely on mature or dry skin. The lip gloss is hydrating, not sticky, and wears beautifully. And the setting powder gives a soft focus finish that doesn’t look cakey or ageing. If you’re after makeup that enhances your skin rather than sitting on top of it, especially in your 40s when texture and hydration matter more than ever, this is the brand to try. LTKsummer LTKeurope LTKbeauty

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Skin Nova | Illuminating & Dewy Makeup primer 30ml | VIEVE | VIEVE
Modern Radiance | Cool Tone Cream Bronzer Medium | VIEVE | VIEVE
Cool-Toned Contour Stick | Silhouette Stick in Shade Medium | VIEVE
Skin Dew | Face & Body Liquid Highlighter | VIEVE | VIEVE
Sunset Blush Balm Cherub | Warm Pink Liquid Blush | VIEVE | VIEVE
Nova Glow Liquid Light Riches | Dewy Liquid Highlighter | VIEVE
121 Blush & Bronze Brush | Ultra-Soft Bronze & Blush Brush | VIEVE