ad @target Comment “book” and I’ll send you my favorite kids’ books from Target 📚 You know, when my first son was just a baby, I met an older mom who told me, “Don’t spoil your kids.” Then she paused and said, “Actually, I don’t even think you can spoil them. Spoil them.” That moment stuck with me. As my boys have grown, I’ve thought a lot about what it really means to “spoil” a child. For me, it’s never been about just handing them things. It’s about letting them see the work behind those things, the effort that makes those nice moments possible. When I was sixteen, my dad gave me a car. Some people might have called that spoiled, but I saw the decades of hard work that made that gift possible. It wasn’t just about receiving something; it was about seeing what dedication could achieve. So, when I “spoil” my kids with books from Target, I’m not just giving them stuff. I’m giving them exposure to ideas, curiosity, and the understanding that the best things in life are earned. They see that the life we’ve built didn’t just appear — it came from hard work and intentionality. In the end, spoiling them isn’t about creating entitlement. It’s about raising their ambition and showing them what’s possible. And if that’s what spoiling means, then yes, I’ll happily spoil my kids. targetbooks targetpartner target liketkit @shop.ltk