Blondes, this is your sign 💆‍♀️ The John Frieda Purple Shampoo keeps my hair cool-toned and shiny without the salon trip! It tones without drying and makes my hair look freshly highlighted every wash. It’s my secret to soft, bright blonde days 🌸 JohnFrieda BlondeHair HairGoals ToningShampoo HairEssentials LTKFindsUnder50 LTKBeauty