This salon-inspired formula is designed to neutralize brassy and yellow tones in blonde hair, leaving it cool, vibrant, and refreshed. Infused with crushed violet pigments, it works to restore brightness and enhance your hair's natural shine. Ideal for both natural and color-treated blondes, this shampoo helps maintain that just-left-the-salon look between visits. For best results, use it 2–3 times a week and follow with a moisturizing conditioner to keep your hair healthy and hydrated. JohnFrieda VioletCrush PurpleShampoo BlondeHairCare BrassBeGone HairBrightening SalonResultsAtHome CoolBlondeVibes LTKBeauty