I have naturally curly/wavy hair, mostly gray (I’ve started coloring it again), so if I blow dry my hair without any product, it looks like the picture on the left. I’ve tried dozens of products, nothing worked. Finally I watched a YouTube tutorial where they shared that you have to saturate your hair with the Colorwow Dreamcoat and then blow dry in sections using as much tension as possible using the Revlon dryer brush. And voila, it actually works!! I’m so relieved to have a process that actually works. And it’s easy to refresh hair on day 2 with the Colorwow cream. Hope this helps someone. LTKBeauty