Another nontoxic swap! I’ve used big name brands (Purology, Redkin, Amika) for years without really looking at the ingredients. Being blonde does not mean you have to overload your hair with chemicals. I recently tried the Innersence Organic hair care line at Ulta and I’m in love!! Cleaner ingredients without sacrificing color! LTKFindsUnder100 LTKmomlife LTKSaleAlert