The only hair care products I trust to keep my blonde bright! Other purple shampoo/conditioners leave my light hair feeling dull and drab—not trying to look purple or gray here! This Kerastase Blond Absolu line keeps it bright and healthy 💜 I’ve been exclusively using this line for 3+ years and highly recommend it for blonde hair bc we all know blonde hair = damaged hair! I only wash my hair once a week bc the Bain Ultra-Violet shampoo is VERY pigmented! If I do a second wash in a week I’ll use the Bain Lumière shampoo. The entire Day + Night Rituals kit lasts me a little over a year, if anything I’ll have to repurchase a shampoo or conditioner separately, but the other products last quite awhile even with daily/nightly use. LTKstyletip LTKU LTKGiftGuide