Last year I invested in a red dress from Doen (now sold out in red, unfortunately), and it seems like every occasion I'm reaching for that dress. Once you realize the power of a good dress in your arsenal, you'll never regret it. I have my eye on some of these looks below — they all feel like they could become my next iconic dress.

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DÔEN | NET-A-PORTER (US)
Kaira Dress - Noir Meadowsweet Floral | DÔEN | DOEN
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LEANNE DRESS -- CALICO GARDEN | DOEN
Merla Dress - Primrose Garden Floral | DÔEN | DOEN
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