curliekaye on LTK

Everyone is looking for the one product that’s going to fix their hair… But if your routine isn’t aligned with what your hair actually needs, no product is going to give you consistent results. That’s why you’ll see: → temporary results → styles that don’t last → constant trial and error There are no magic products… only supporting products. When you understand your hair and build the right routine, that’s when everything starts to change. If you’re ready to stop guessing and actually learn what your hair needs 👉🏾Grab my course naturalhaircare hairroutine naturalhairtips naturalhair LTKselfcare LTKBeauty LTKdayinmylife

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Paid links

Raw Shea Butter Retention Shampoo | Sally Beauty

Camille Rose Rosemary Oil 5-Minute Deep Strengthening Hair Mask and Conditioner, with Natural Cas... | Amazon (US)

As I Am Leave-In Conditioner, 237ml/8 fl oz. | Amazon (US)

Kaleidoscope Miracle Drops Styling Foam 8 fl. oz. Curly Hair Moisturizing Unisex | Walmart (US)

Equate Hair Snap Clips, Black, for Small Sections of Hair or Intricate Hairstyles, 12 Count | Walmart (US)

Crazy how a side braid can change the whole vibe 😭💕

Check out products I used to help encourage hold + definition⬇️✨

#LTKBeauty #LTKselfcare #LTKdayinmylife

One of the biggest things that changed my styling results was honestly my routine 💕✨

Once my routine started supporting my hair, styling became SO much easier.

Linking a few of my go-to products/tools I’d use for styles like this 😊👇🏽

✨ moisturizing leave-in
✨ curl cream or foam
✨ strong hold gel
✨ edge brush + rat tail comb
✨ satin scrunchies/clips

P.S. my course is also linked if you want help building a routine that actually works for your hair 💕

https://stan.store/curliekaye/p/masteringyournaturalhairstarterprogram

#LTKselfcare #LTKBeauty #LTKdayinmylife

At this point turning one hairstyle into another is basically a magic trick😂

Re-creating the second style was easier since my hair was already pre-stretched using my Revair reverse air dryer and a few products. Check them out below.⬇️

#LTKBeauty #LTKselfcare #LTKdayinmylife

What’s something your natural hair journey eventually taught YOU?

The older my natural hair journey gets, the more I realize that understanding your hair matters so much more than doing the absolute most.

Sometimes your hair is just asking for more consistency, better prep, and a routine that actually supports its needs ✨

Check out what I used in my hair routine for these results👇🏾

#LTKdayinmylife #LTKBeauty #LTKselfcare

If your hair keeps drying out halfway through the week, I want you to look at this first.

I used to think I just needed more product…
so I would reapply almost every day trying to keep my hair moisturized.

And honestly, it just felt like my hair couldn’t hold moisture.

But that wasn’t really the problem.

The real shift for me was understanding my porosity.

Because once I did, I realized the products I was using weren’t even right for my hair…
so no matter how much I added, it just wasn’t going to last.

I know some people say porosity doesn’t matter when choosing products…

but a lot of times, they’ve already found what works after a lot of trial and error, time, and wasted effort.

And if you’re still figuring it out, that’s the part that feels frustrating.

So if you want your hair to stay moisturized longer this week, start here:

• Know your porosity
• Make sure your products actually match your hair
• Be more intentional with what you’re putting on your hair

That alone can make a big difference.

And if you want help figuring that out without all the trial and error, that’s exactly what I walk through inside my course 💕

#naturalhair #naturalhairroutine #naturalhairstruggle #curlyhair #dryhair

Honestly, learning how to style my own hair became a huge part of learning my hair overall. Once I started understanding what my hair actually needed underneath the style, everything got so much easier.

A few of my current favorite gels I’ve been using to recreate some of these looks are linked below 💕✨

#LTKdayinmylife #LTKBeauty #LTKselfcare

This 90-second nighttime fix will upgrade your entire routine…

But not for the reason you think.

If your curls don’t last past day 2…
or you wake up having to re-wet, re-twist, or restyle—

it’s not just what you’re doing at night.

It’s your routine not actually supporting your hair throughout the week.

This step works because it helps you maintain what your routine already built.

And if your routine isn’t built right…
no nighttime method will fully fix that.

That’s exactly what I focus on inside my course—
how to build a routine that actually holds your styles longer,
so everything you do (including this) works better.

If your results still feel inconsistent…
that’s your sign.

#naturalhair #curldefinition #twistout #naturalhairroutine #naturalhairtips

Do less. Use less. Still get definition that lasts…

That was the entire goal of this 8-twist challenge on my whole head.

The result isn’t luck—it’s a routine.

If your styling still feels hit-or-miss, the problem isn’t the product you’re using. It’s the health of your hair *before* you even start twisting.

Follow for help building a routine that gets you great results consistently.

#naturalhair #twistout #type4hair #naturalhairroutine healthyhairjourney

#LTKdayinmylife #LTKBeauty #LTKselfcare

Most people aren’t damaging their hair on purpose…
they’re just following habits that sound healthy 👀

But here’s the part no one talks about:

Habit 1: Moisturizing every day
If your hair isn’t properly retaining moisture from wash day, layering more on top just leads to buildup, not better results

Habit 2: Switching products too often
Constantly changing products makes it impossible to understand what your hair actually needs… so your results stay inconsistent

Habit 3: Protective styling without proper prep
A style can’t “protect” your hair if your hair isn’t properly supported before the style even starts

And this is why so many routines feel frustrating…
because it’s not about doing more, it’s about doing what actually works

When your routine is right, your natural hair stops feeling so hard to care for.

Follow to learn how to build a routine that actually works for your hair.

#naturalhair #naturalhairroutine #naturalhairstruggles #naturalhairtips #naturalhaircare

You think you need a better hairstyle…
but really, you need better style prep.

What you do on your hair before styling is what decides everything—
how easy it is, how it looks, and how long it lasts.

That’s why some styles feel like a struggle…
and others come together in minutes.

Most women aren’t struggling with styling—
their routine just isn’t supporting the style.

Once your prep is right, styling stops feeling complicated.
It actually starts to feel easy—this is exactly what I help my clients and students fix.

If styling still feels hard for you… you’re in the right place. 🫶🏾

#LTKselfcare #LTKdayinmylife #LTKBeauty

Styles dry and frizzy by Day 3?

Here’s the truth: The problem isn’t that your hair is “naturally dry,” it’s that it isn’t locking in moisture properly on wash day. The key to a style that lasts all week is maximizing that initial moisture retention.

When you learn how to do this for your hair’s moisture needs: constantly re-moisturize disappears and hair care finally becomes easier.

My course teaches you this exact process.

#LTKselfcare #LTKdayinmylife #LTKBeauty

The products and tools used to support my hair routine & this style linked below👇🏾

#LTKdayinmylife #LTKBeauty #LTKselfcare

If your edges never stay laid… it’s easy to think you just need a better edge control.

But here’s what most people don’t realize:

Your results have a lot to do with the state of your hair before you even apply anything

That’s why one day a product “works”… and the next day it doesn’t.

If you want to see how an edge control actually performs on your hair…

Try it on clean hair without layering it over other products.

This helps you:
• see the true hold
• understand how your hair responds
• avoid confusing results

Because when you’re layering products on top of each other…

you’re not testing the product you’re testing a mix of everything

And that’s where inconsistency comes from.

✨ There are no magic products… only products that work as well as your routine does.

#naturalhaircare #naturalhairroutine #naturalhairtips #curlyhairtips #naturalhairjouney

#LTKselfcare #LTKBeauty #LTKdayinmylife

This is the style I’m rocking this week😍
…and I already knew before I even started, I was stretching my hair first.

Not because of the product.
Because of the result I wanted.

Stretching my hair every time just makes everything easier:

🪮Less tangling
🪮Faster styling
🪮Smoother, more defined results

At this point, it’s not even a question for me… it’s part of my routine.

Because once you know what your hair needs, you stop guessing before every style.

I’m curious, what style are you wearing this week? 💬

And if you feel like your styles are still hit or miss… I’ve got you.

My course walks you step-by-step through how to build a routine your hair actually responds to — so every style has the support it needs.

You’re not bad at styling. You just need a routine that works with your hair, not against it.

It’s linked in my bio✨

Follow for more ways to upgrade your natural hair routine.

#NaturalHairRoutine #flattwist #stretchedhair #naturalhair naturalhairtips

#LTKBeauty #LTKselfcare #LTKdayinmylife

If you’ve tried everything and nothing is working…

It’s not because your hair is difficult.

Most people are just focused on the wrong thing.

Your routine is what actually determines your results.

I’m curious…

What’s something you’ve tried that didn’t work?

#naturalhairjourney #curlyhairroutine #naturalhairtips #type4haircare #hairroutinematters

if your twist out results are inconsistent… it might be more than your technique.

here how you know it’s your routine, not your styling:

⭐️ your results change even when you do the same steps

⭐️ your hair feels different every wash day

⭐️ definition doesn’t last past day 1–2

⭐️ you’re always trying something new
hoping it “works this time”😩😓

that’s when you know it’s not random — and you hair just isn’t getting what it needs consistently.

you’re not a bad at styling you just need to adjust your hair routine!

Follow for more natural hair routine help so YOU see great style results consistently✨

If you’ve ever looked at someone else’s twist out and thought…
 “Why doesn’t mine turn out like that?” 👀

It feels like you’re doing all the right things…
 but your results still come out different every time.

That’s not random.
And it’s not because your hair “can’t do it.”

If you want the exact steps to help you get twist outs results like this click below👇🏾

https://stan.store/curliekaye/p/masteringyournaturalhairstarterprogram

And if you’re looking for the products I used for this style I’ve linked them below

#LTKdayinmylife #LTKBeauty #LTKselfcare

A style that brings you joy in the moment is never childish.

This is one of those looks that’s fun, expressive, and still came out exactly how I wanted it to.

Because when your hair is in a good place,
you don’t have to overthink your styles… they just work ✨

Everything I used for this style is linked here for you to shop 💕

#LTKselfcare #LTKBeauty #LTKdayinmylife

Sometimes styles don’t look like much in the middle… 😅
but this is exactly why I always say trust the process.

I wasn’t even sure how this was going to turn out combining rubber bands and flat twists… but 👀

Because when your hair is actually prepped the right way,
styles come together the way they’re supposed to.

It’s not just about the technique…
it’s how your hair is cared for before you even start styling.

The style is cute… but the real MVP is the routine underneath it.

If you’ve ever tried a style and it didn’t hit the same,
it might not be the style — it could be what your hair needed underneath it.

If you’re wondering what helped this style come together the way it did, I’ve linked everything I used right here for you 🤍

#LTKBeauty #LTKselfcare #LTKdayinmylife

So you washed your hair over the weekend, and your curls looked so good at the start of the week…

But by midweek, the definition isn’t the same, the frizz starts showing up, and suddenly wash day feels way closer than you’d like.

And instead of starting over or feeling like you have to redo everything…

This is where simple styles like this come in.

Having a few easy, go-to headwrap styles makes it so much easier to stay consistent without overdoing your routine.

You still look put together, you still feel good about your hair, and you didn’t have to start from scratch.

If you’ve been needing something simple to reach for during the week, I have the headwraps I use linked in my LTK shop.

Save this so you have an easy go-to for your next midweek restyle.

#headwrapstyles
#naturalhairstyles
#headwrap
#curlyhairstyles
#naturalhair

After years of caring for & styling natural hair, I’ve learned something that surprises a lot of people…

Better results don’t come from just finding “the right products.”

Products can support your hair — but they’re usually not the reason things finally start working.

What really makes the difference is understanding the why behind what you’re using.

Why this product?
Why this step?
Why this method?

When your routine is built with intention and aligned with what your hair actually needs, everything starts to work together so much more smoothly.

Without that understanding, it turns into trial and error — trying product after product and hoping something sticks.

And that’s where time, money, and progress get lost.

If you’re not seeing the results you want yet, it may not be about needing more products…
it may be about understanding how to use the right ones for you.

✨ The products and tools I used for this style are linked below on my LTK if you want to explore what’s been working for me.

#LTKdayinmylife #LTKselfcare #LTKBeauty

This is the part most people miss.

They think protective styles protect your hair.

And yes — a good style helps.

But if the routine underneath your hair isn’t supporting it, you can still end up dealing with dryness, breakage, and styles that don’t last the way you hoped.

This style worked because my hair was supported before I ever started styling.

I’ve linked all the products and tools I used for this look below.

When your routine is supporting your hair properly, styling becomes so much easier.

#LTKselfcare #LTKBeauty #LTKdayinmylife

For a long time, I thought better results only came from finding the “right” product.

But what actually changed everything for me was building a routine that supports my styles.

When your routine is doing the heavy lifting, styling becomes so much easier and more consistent.

Style products used linked below.

#LTKselfcare #LTKdayinmylife #LTKBeauty

Natural hair girlies know that feeling… 🤍

Flat twist-outs can be a little trickier for me than regular twist-outs, so when this one actually came out right I was pleasantly surprised 😅

I linked the products I used for this style below.

#LTKselfcare #LTKdayinmylife #LTKBeauty

Styling natural hair becomes so much easier when your routine is doing the work.

Styling natural hair becomes so much easier when your routine is doing the work💕

When my hair is properly supported, styling feels smoother and the results are so much more consistent.

Lately when I’m creating styles like this, I’ve been reaching for things that make the process easier like:

• a good detangling brush that glides through curls without snagging
• sturdy sectioning clips to keep everything organized while styling
• lightweight styling products that give hold without making the hair feel heavy
• satin accessories that help reduce friction and protect the style

I linked a few of the tools and types of products I’ve been loving lately.

I’ll be sharing exactly how I created this style in my tutorial later this week.✨

Start with a routine. See results. Feel more confident.🩷

#LTKselfcare #LTKdayinmylife #LTKBeauty

One simple scarf can easily turn into several hairstyles throughout the week.

Instead of restyling your hair every day, accessories like scarves make it easier to create different looks while keeping your hair low manipulation and protected.

This helps you:

• save time styling
• stretch your styles longer
• keep moisture in your hair throughout the week

When your routine supports your hair properly, styling becomes so much easier because you’re not constantly starting over on wash day.

Once you understand what your hair needs, natural hair care becomes so much easier.

The scarves and styling products I used are linked below. 🤍

#LTKselfcare #LTKdayinmylife #LTKBeauty

This is all you need ✨🤍

Not more products.
Not constant switching.

You need structure.

When your routine isn’t clear, your results won’t be either.
Products don’t create consistency on their own.
Routine + order + technique do.

You’re not bad at natural hair care.
You were never given a framework.

I’ve linked the foundational wash day + styling products and tools I use to keep my routine structured and predictable.

Because once your routine makes sense, your curls do too.

Start with a Routine. See Results. Feel More Confident. 🤍

#LTKBeauty #LTKdayinmylife #LTKselfcare

I used to trim every 6–8 weeks…
and my hair was still breaking.

The real shift?
Balancing moisture + protein.

Weak → strengthen.
Brittle → moisturize.

Length retention isn’t about a schedule.
It’s about giving your hair what it actually needs.

I’ve linked the exact moisture + strengthening products I rotate 🤍

Start with a Routine. See Results. Feel More Confident.

#LTKdayinmylife #LTKBeauty #LTKselfcare

The glow up isn’t the style.
It’s the prep. 🔥🤍

Wash day sets the tone.

When your hair is:
• properly cleansed
• deeply conditioned
• moisturized correctly
• gently stretched

Styling stops feeling random.

It becomes, predictable. Versatile.

That “wow” difference between wash day and styled?
It’s not luck. It’s foundation.

I’ve linked the exact wash day, stretch, and styling products + tools I used to build this look.

Because when your routine is solid, your styles don’t have to work so hard.

Start with a Routine. See Results. Feel More Confident. 🤍

#LTKdayinmylife #LTKBeauty #LTKselfcare

Shrinkage isn’t the problem 🤍
Skipping the stretch step is.

When I style on fully shrunken hair:
• styles don’t last
• tangles increase
• length feels “stuck”
• manipulation goes up

But when I stretch first (heatless or low heat):
✨ styling becomes easier
✨ results last longer
✨ breakage decreases
✨ length retention improves

This one routine shift changed everything for me.

I’ve linked the exact stretch-step essentials I use:
– my heat protectant
– blow dryer / RevAir option
– heatless banding elastics
– leave-in prep
– sectioning clips + detangling tools

Because stretching isn’t about straightening your hair —
it’s about preparing it so your styles actually last.

Start with a Routine. See Results. Feel More Confident. 🤍

#LTKBeauty #LTKdayinmylife #LTKselfcare

If you’re tired of being forced back to wash day every time you try to restyle, your product choices matter.

These are the ones I trust to support my routine and keep my hair cooperating.

#LTKselfcare #LTKBeauty #LTKdayinmylife

A good gel helps.

But definition that lasts starts before styling.

Everything I used for this look is linked below.

#LTKdayinmylife #LTKselfcare #LTKBeauty

There’s expectation, then there’s reality 😅

Sometimes a style starts simple… and suddenly I’m sectioning, clipping, stretching — fully committed lol.

This is why routine first matters. When your hair is already prepped, styling feels so much easier 🤍

I linked the exact products + tools I used for this look right here so you can recreate it on your next hair day ✨

@ulta @Target @RevAir

#LTKdayinmylife #LTKBeauty #LTKselfcare

If natural hair has been feeling overwhelming lately, it’s not because you’re doing it wrong — it’s because there are too many opinions online.

Healthy curls don’t come from chasing trends.
They come from building a routine you can actually repeat.

Once your routine is in place, everything gets easier — styling, moisture, length retention, confidence.

I linked the exact tools + products I use to keep my routine simple and consistent 🤍
Tap to shop + save this for your next hair day.

And tell me — what part of your routine feels the most confusing right now?

✨ Start with a routine. See results. Feel more confident.

@RevAir @ulta @Target

#LTKdayinmylife #LTKselfcare #LTKBeauty