Yep. I said cheaper. 👀 Because the number on the price tag doesn’t tell you what something will actually cost you. Let’s say you buy a $300 jacket and wear it 100 times. $3 per wear. Now take that $40 top you bought because it was “such a good deal”—but you only wore it once before deciding you didn’t really love the fit. $40 per wear. Suddenly that $300 jacket doesn’t sound quite so expensive, does it? This is cost per wear, and it’s one of my favorite ways to think about whether something is actually worth buying. Before I invest in a piece, I want to know: → Will I wear it regularly? → Can I style it multiple ways? → Does it work with pieces I already own? → Is the quality good enough to hold up? → Will I still want to wear it a year from now? Because as a personal stylist, I don’t think the goal is to spend MORE on clothes. The goal is to spend BETTER. We did a full deep dive on cost per wear—including how to calculate it and how we use it to make smarter shopping decisions—on the Effortless Style blog. Comment COST below and I’ll send you the link to read it. And save this for the next time you’re debating whether something is really worth the price tag. 🤍 personalstylist costperwear wardrobetips styleover40 effortlessstyle