Here’s something I wish more women considered when deciding whether something is “too expensive”: Cost per wear. Because expensive doesn’t automatically mean overpriced. And inexpensive doesn’t automatically mean a good deal. When I’m shopping for a client, I’m not just looking at the price tag. I’m thinking: How often will she realistically wear it? How many different ways can she style it? Does it work with pieces she already owns? Is the quality there? Will it still have a place in her wardrobe a few years from now? Then do the math. A $300 jacket you wear 100 times? $3 per wear. A $50 top you bought because it was “such a good deal” and wore twice? $25 per wear. So…which one was actually more expensive? 👀 The next time you’re debating a purchase, don’t just ask, “How much does this cost?” Ask yourself, “How much will this cost me to actually WEAR?” That doesn’t mean you should always spend more. And it definitely doesn’t mean expensive automatically equals better. It means the goal isn’t always to find the lowest price. It’s to get the most VALUE from the money you choose to spend. We did a full deep dive on cost per wear—including how to calculate it and how we use it to make smarter shopping decisions—on the Effortless Style blog. Head to the link in our bio to read it, and save this before your next shopping trip. 🤍