Trying to decide between these two? Here’s the easiest way to choose. More coverage + smoothing → IT Cosmetics More natural, skin-like finish → Laura Mercier That’s the difference. Both are linked here so you can shop based on what you prefer. LTKOver40 LTKgrwm LTKBeauty

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Laura Mercier Tinted Blur Balm Skin Tint with Peptides Shade 00 0.17 oz/5 g | Sephora (US)
Laura Mercier Tinted Blur Balm-Neutral | ASOS (Global)
Laura Mercier Tinted Blur Balm in Beauty: NA | FWRD
It Cosmetics Do It All Serum Color Balm Sun Cream Bronzer - Deep Terracotta | Macy's
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, Sun Tan - Blendable & Buildable, Lift, Reshape, All-Over Color, 24HR Hydration, Hyaluronic Acid, Peptides & Vitamin E - 0.63 oz | Amazon (US)
IT Cosmetics Do It All Sheer Tint Face Balm - 620 | Ulta