1. Proportion over size - When you’re dressing fast (which is every day now), a well-proportioned outfit does more than the “right” size. Wide leg + fitted top, or straight leg + oversized knit. Pick one. 2. Shoes close the outfit - A mediocre outfit in good shoes reads expensive. A great outfit in the wrong shoes reads forgettable. Ballet flats, loafers, or a clean white trainer, nothing else needed. 3. One colour, three ways - Build around a palette rather than outfits. If everything you own works in navy, sage, or dusty rose, getting dressed takes 2 minutes and everything photographs consistently. 4. The third piece rule - Top + bottom is an outfit. Top + bottom + one layer (blazer, knit, trench, scarf) is a look. It’s the difference between “got dressed” and “made an effort.” This Outfit for example, I feel would have less of an impact without the belt! 5. Buy less, size up on knits - A slightly oversized quality knit styled with straight-leg trousers is endlessly wearable and travels well. It’s also the most forgiving thing to wear in the newborn/toddler phase without looking like you’re hiding