AD Choosing to formula feed wasn’t an easy decision but it was the right one for us. And finding @enfamil Optimum has brought me so much peace of mind. Knowing it contains lactoferrin, a key nutrient also found in breast milk and colostrum to provide immune support, makes me feel confident that my baby is getting exactly what he needs. It’s the same trusted formula we love, just with a fresh new look! @target target targetpartner enfamil LTKBaby LTKFamily