Clean beauty, No Compromise Proud to wear Well People home to 100+ EWG Verified® formulas that skip the sketchy stuff and lean into plants. Vegan, cruelty-free, and cruelty-certified (PETA + Leaping Bunny) — all the science-backed glam with a conscience. CleanBeauty EWGVerified PlantPowered WellPeople cleanmakeup • Well People touts over 100 EWG Verified® products, meaning those formulas meet EWG’s highest standards for ingredient safety, excludes “unacceptable” chemicals, and requires full ingredient transparency.  • Well People is also cruelty-free and vegan.  • They are PETA and Leaping Bunny certified (i.e. they pledge no animal testing on ingredients or finished products).  • They also highlight being sustainably minded / ethically sourced via Fair Trade partnerships for some ingredients. LTKFindsUnder50 LTKOver40 LTKBeauty