Okay yes, it's definitely at a higher price point… but I have to say, the lumbar support, overall comfort, and how easy it is to breastfeed in have totally blown me away. I wore it all day both days with my 23 lb baby and felt zero pain or discomfort! Baby carrier, baby wearing, mom must haves, baby must haves, breastfeeding LTKWatchNow LTKBaby