I’m usually a Loving Tan girl, but had to try the b.tan brand because the price point is hard to beat! (can usually find in stock at Walmart stores too! available online on Walmart and Amazon). So far I’m super impressed. I always do two coats. The smell is less potent to me, and the color is good (less olive than loving tan). Highly recommend trying it out if you’re looking for a more affordable self-tanner! LTKFind LTKbeauty LTKbump