ad 5 reasons I switched to @byheart: 1. They have a patented protein blend that gets closest to breast milk 2. It's certified CLEAN! Actually, ByHeart was the FIRST formula in the US to be Clean Label Project Certified, and even received their highest tier Project Purity Award. 3. Thoughtful design! The scooper is stored in the lid so vou don't have to stick your fingers in the formula and dig for it each time! 4. Easy digestion! My baby was struggling with constipation and this is formulated for softer poops and easy digestion 5. Target find! And you know mama loves her Tarzhay @target Target TargetFinds TargetPartner LTKbaby LTKkids LTKbump