The 10 min tan results after a full 24 hours! For those of you who aren’t familiar, the concept of the product is that you can wash it off after 10 minutes, in immediately leaves you with a really pretty glow that continues to deepen over the next 6 to 8 hours, and then it is fully developed within 24! Truly such a hydrating pretty product that I’m still blown away by  LTKselfcare LTKBeauty LTKgrwm