I had the honor of sitting down with Jane Iredale, the founder of Jane Iredale Skincare Makeup, to talk about the creation of her iconic PurePressed Base Mineral Foundation. The only powder foundation I wear. 🌸 The Story Behind PurePressed: • Originally, Jane launched Amazing Base, the first loose mineral foundation. • Customers loved it, but wanted something less messy + portable. • That’s when Jane set out to press the formula — without fillers, talc, or harsh chemicals. • After years of development, PurePressed Base was born. Same clean, mineral-rich formula, in a compact form. ✨ Why It’s Different: • Pure minerals, no talc • Broad spectrum SPF protection • Works on all skin types (dry, oily, acneic, sensitive) • Minerals reflect & refract light, smooth, skin-like finish • Same formula for 30 years. Never reformulated, never compromised Jane’s dedication to purity and performance makes PurePressed a holy grail foundation that looks like skin, only better. LTKOver40 LTKBeauty